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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

One way to do this is by creating an audience based on event frequency. In this post, we’ll walk through how to isolate your audience based on the frequency of events executed. But, I’ll also give you the tools to dig deeper and create audiences based on event parameters. Select an Event.

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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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How Appleā€™s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. When a user opts-in, Facebook will report on up to eight events, while if a user opts out, only one event will be reported. . As only the highest-prioritized completed event will be reported (e.g.,

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. View offline event set. Manage offline event set (admin access). You can choose whether a partner can view aggregated insights for a line of business. Assign ad accounts. System User.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

You can assign roles related to offline event sets. Offline event set roles include: Upload offline conversions. View offline event set. Manage offline event set (admin access). You can choose whether a partner can view aggregated insights for a line of business. Assign ad accounts. System User.

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A Walk Through Twitterā€™s Walled Garden

The Realtime Report

Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API. Events: Pictures Twitter Or It Didn’t Happen. says Anil Dash.

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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

Hopefully you have the “Advanced Mode” option, and you’ll want to switch it on… Here, you’ll be able to create Website Custom Audiences based on the pages they viewed and events they performed — now accounting for frequency, values and device used. Aggregate values: Total amount someone has spent.

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