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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Makes it easy to track engagement. Most link shorteners also let you track engagement with UTM parameters. The 8 best URL shorteners for engagement and tracking.

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How to analyze customer reviews for brand insights

Sprout Social

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. It’s a great way to nurture customer engagement and it gives your brand a more human touch. Here are some tips on how to ask for reviews.

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A Walk Through Twitter’s Walled Garden

The Realtime Report

Smart people are posting ideas for new business models based on an open API , lamenting what could have been had Twitter become an API company rather than an advertising company, and raising money to build an alternative realtime feed API. says Anil Dash. These are the features that make Twitter Twitter.”

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How AI insights improve decision making

Sprout Social

AI insights for government Governments can use AI insights to improve public services and policies and engage with communities. The data can be uploaded directly through APIs or manually entered as CSV files. While traditional five-star ratings are widely recognized, they often fail to capture the unique needs of individual guests.

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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Post sentiment- aggregated feelings about your topic. Being able to segment the data by engagement type (i.e. Face/people, restaurant, beef cooked, dessert.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

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