The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. ” Sentiment analysis has a bad name because it’s never 100% accurate. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. You can set up multiple alerts for your brand name, keywords etc. Data is aggregated and presented in a suitable form.