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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Tag Lines/Campaign names – There may be specific words that you can track that are used quite a lot with the campaign. ” Sentiment analysis has a bad name because it’s never 100% accurate. Mention provides a really good user interface with a very nice mobile app for monitoring mentions across many platforms. You can set up multiple alerts for your brand name, keywords etc. Data is aggregated and presented in a suitable form.

The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Application programming interface (API). An application programming interface (API) is a communication system that allows two applications or platforms to “talk” to each other. Social network APIs allow these platforms to integrate with other software providers and apps. For example, Hootsuite uses Twitter’s API to publish tweets, and Instagram’s API to schedule posts. A Pin is the name of a post on Pinterest. Social media is a constantly evolving field.

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