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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

To isolate those most valuable website visitors, of course, you’ll need to create a Website Custom Audience. For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. Select an Event.

Eventful 199
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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

Of course, how this is handled all depends on whether you are the agency or the client. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Click to add a partner. System User.

System 201
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

Of course, how this is handled all depends on whether you are the agency or the client. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Click to add a partner. System User.

System 161
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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

We’ll get to the details on those in a minute… Options Within the API. But there are a few other great features that are available within the API — meaning that third party tools can allow you to do some other creative things. Aggregate values: Total amount someone has spent. 5-9 Visits (180 Days).

Facebook 126
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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Challenge #2: Automated curation tools have been known to aggregate low quality links. Who has the time to manually go through all the content aggregators, leaderboards, newsfeeds and RSS readers to find the best third-party content for posting? It can take hours every day, which is why automated curation tools are all the rage.

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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. Of course I know of NLP, LSI, DA, etc. We are an engine!

Microsoft 235