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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. This will impact marketers promoting an iOS app, typically for installs and in-app conversions.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Link tracking: lets you prove the clicks and possibly conversions on your links so you can report on the ROI of a campaign. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). The Actions metric helped you track these results as an aggregate. These days, you can do a lot more with an ad and an aggregate number of all user actions doesn’t make sense anymore.

Metrics 87
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Facebook Website Custom Audience Enhancements: Hands On

Jon Loomer

This has historically resulted in lower costs and higher quality traffic and conversions when running my Facebook ads. We’ll get to the details on those in a minute… Options Within the API. Other features available within the API: Time spent: How long someone spent performing an action or visiting your website.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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The Facebook Pixel: What It Is and How to Use It

Hootsuite

It collects data that helps you track conversions from Facebook ads , optimize ads, build targeted audiences for future ads and remarket to people who have already taken some kind of action on your website. These allow you to customize the standard events based on factors like: How much a conversion event is worth. Content type.

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