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Facebook Ads and the Impact of iOS 14

Jon Loomer

Mobile Web and app Tracking. In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Aggregated Event Management.

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iOS 14 Resources for Facebook Advertisers

Jon Loomer

Can Conversions API help replace the data lost from iOS 14 opt-outs? What changes should I expect to advertising tools related to mobile app ads as a result of iOS 14? I don’t understand the 8-event limit related to Aggregated Event Measurement. Let me know in the comments below! Why, and how do I get access to them?

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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iOS 14 and Facebook Ads: What We Know

Jon Loomer

Facebook Audience Network is a network of ads that appear mostly on mobile apps, outside of the Facebook family. It will, as Facebook says, impact optimization, targeting, and tracking across the mobile web. Remember that this is mobile only. Aggregated Event Management: It’s unclear what this actually is.

Facebook 217
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). Back in the day, the only thing you could do to a Facebook ad was like, share, comment on, or click it. The Actions metric helped you track these results as an aggregate.

Metrics 87
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Actions (as an aggregate metric). Back in the day, the only thing you could do to a Facebook ad was like, share, comment on, or click it. The Actions metric helped you track these results as an aggregate.

Metrics 87
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Facebook Updates: Dynamic Ads and Website Custom Audience Enhancements

Jon Loomer

First, a minor label adjustment… On February 17, 2015, Facebook announced the launch of Dynamic Product Ads , a way for advertisers to show ads dynamically to Facebook users based on products they previously visited on that advertiser’s website or mobile app. Aggregate values: Total amount someone has spent.

Hotels 113