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Create a Facebook Ads Audience Based on Event Frequency

Jon Loomer

For the source, select your pixel… While the pixel has become less reliable over the years due to iOS 14+ and browser restrictions, this should also capture web events fired from the API. When you set up the API for web events, you need to first select the pixel that those events are based on. Let me know in the comments below!

Eventful 199
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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 109
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Facebook Ads and the Impact of iOS 14

Jon Loomer

In order to receive any app conversion data, Facebook is adopting Apple’s SKAdnetwork API. Aggregated: Details from lift measurement and demographic breakdowns will be unavailable. That’s when Aggregated Event Measurement comes into play. Data will be restricted, aggregated, and delayed in this case as well.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

Moderate messages and comments. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Let me know in the comments below! Page roles include: Publish content as the page.

System 201
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How to analyze customer reviews for brand insights

Sprout Social

Social listening enables you to track thousands of direct mentions and comments across social networks to identify what’s resonating with your audiences, to build a positive brand perception, like the Atlanta Hawks did, with Sprout. Track comments using keywords or hashtags and analyze them in real-time or historically.

Review 126
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

Moderate messages and comments. You can choose whether a partner can view aggregated insights for a line of business. System users, on the other hand, represent servers or software that make API calls to assets in your Business Manager. Let me know in the comments below! Page roles include: Publish content as the page.

System 161
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come. Metrics can be evaluated based on Posts, Comments, Likes or Shares.

Facebook 107