How Apple’s iOS 14 Update Will Impact Facebook Advertising
Ignite Social Media
JANUARY 21, 2021
Additionally, aggregated data will not include the ability to breakdown data by demographic. Prioritize the implementation of Facebook’s Conversion API. As only the highest-prioritized completed event will be reported (e.g., if an opted-out user completes a “purchase” event, the “add to cart” event action will not be counted).
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