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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.

Review 127
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How Apple’s iOS 14 Update Will Impact Facebook Advertising

Ignite Social Media

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. With the current set up there is no limit to what the Facebook pixel can track after a user clicks on an ad. Additionally, aggregated data will not include the ability to breakdown data by demographic.

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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you run Facebook ads, you need to understand Business Manager. If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. You can choose whether a partner can view aggregated insights for a line of business. Click to add a partner. Assign ad accounts. System User.

System 201
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Facebook Business Manager Users: People, Partners, and System Users

Jon Loomer

If you run Facebook ads, you need to understand Business Manager. If you are the brand and looking to add a partner agency who will manage your ads, you would select the first option. You can choose whether a partner can view aggregated insights for a line of business. Click to add a partner. Assign ad accounts. System User.

System 161
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Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

Facebook recently made an exciting announcement for marketers. Facebook is experimenting with letting brands study people’s posts and comments on the platform. Facebook Audience Insights API is currently in Beta test with limited partners, as one of those partners, Ignite is going to give you an inside look at what is to come.

Facebook 107
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). What’s leaving and why?

Metrics 87
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These Facebook Ad Metrics Are Going Away. Are You Prepared?

agora pulse

After the July 2018 release of the Graph API, some Facebook ad metrics will leave our reports forever. Facebook is removing metrics they consider “redundant, outdated, not actionable, or infrequently used.” Which Metrics Is Facebook Getting Rid of? Actions (as an aggregate metric). What’s leaving and why?

Metrics 87