The Problem with Unranked Event Custom Facebook Ads Reporting
Jon Loomer
MARCH 27, 2022
And there, of course, is the potential issue. A quick refresher on Aggregated Event Measurement, ranked and unranked events, related to iOS 14+ changes… When an iOS user opts out of tracking, only that user’s highest-ranked event will be reported (no change to reporting for an iOS user who opts-in).
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