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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Social Media Analytics Defined. Google Analytics.

Analytics 179
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3 Top Challenges Facing the Social Content Curator

Socialmedia.biz

Curation is essential for cementing your views, growing your audience, building relationships and expanding your message. Unfortunately, though, curating can be an aspiring thought leader’s greatest challenge. There are many frustrations associated with curating content, but luckily there are powerful solutions out there.

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How to Take a Collaborative Approach to Managing Social Accounts Across Higher Ed Departments

Social Media Strategies Summit

One way Ohio State has overcome silos is by creating a social media community of practice group led by Dani’s team. Bring a warm winter coat to donate to individuals and families in need in our local community. And the reporting and analytics are great. Attending this Saturday’s football game? Her solution?

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Beyond the Press: Navigating the Diverse Landscape of News Channels and Platforms

Proactive Report

These new outlets have several options for reaching their consumers online, including apps, newsletters, podcasts, and aggregation platforms like Apple News or Flipboard. Whether through podcasts, live streams, or curated social media feeds, the options are vast—and so are the considerations when evaluating their credibility.

News 52
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AI won’t replace social teams: Here’s why

Sprout Social

You need to make sure what’s happening on your social channels is human-fed and human-curated. It’s about connection, and building a community—a human element AI just can’t fully replicate. AI analytics and automation tools mine massive amounts of data faster than the speed of social vs. the hours or days this would take manually.

Team 134
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Brand experience: Why it matters and how to build one that works

Sprout Social

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. These are aggregated so you get a holistic sentiment score for your brand and individual topics.

Brands 113
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What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

This will require every organization to fundamentally reexamine their social strategy and will usher in a rebirth of the community manager role. But curation is also key. had better sharing analytics, the users could be more strategic in their sharing which means consumers would get more quality content.