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Aggregate Social Network Data Using the New Group Report

Sprout Social

The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes.

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How To Harness The Power Of Twitter Hashtag Analysis

Keyhole.co

However, this analytical approach is not merely about data aggregation. You can also use Keyhole’s QuickTrends for aggregated analytics at a glance on a practical dashboard. By applying hashtag analysis, you can monitor how these key hashtags perform over a specific time period. How do you do this?

Hashtag 52
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How to analyze customer reviews for brand insights

Sprout Social

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Analyze feedback data with sentiment analysis to develop targeted content and customized offers that increase customer delight. Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions.

Brands 113
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Role of artificial intelligence in marketing

Sprout Social

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132
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Some Social Tools You Should Know About

Direct Marketing Observations

NutshellMail users social network updates so they don’t have to login and check. Inside View gives users an aggregate view of the social presence and activity of a company. CloudFlood gives away freebies in exchange for social media actions. PollDaddy enables users to add quick and easy polls to blog posts.

Tools 215
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Cross-network insights to drive your paid strategy

Sprout Social

The Facebook ads platform may have dominated the social advertising space at the onset, but marketers’ paid social strategies are continually diversifying across social networks—and with good reason. More networks in play, means the need for more experimentation, optimization and analysis.