Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 110

Brands Sentiment How To Analysis 110

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 125

Review Brands How To Analysis 125

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it.

Sentiment 132

Sentiment How To Marketing Analysis 132

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Divide them into groups with similar traits.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Brand awareness: Track mentions, sentiment analysis , and reach. Embrace multi-platform analytics Gone are the days of siloed social strategies. Likes are great, but conversions are the ultimate win.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) Pro tip: You can even use this tool to monitor your competitors’ branded keywords to see how their public sentiment compares to your own. Glad you asked.

Data 140

Data Social Media Sentiment Team 140

Sprout Social

AUGUST 8, 2022

YouTube analytics and benchmarking Tools. While there are native YouTube tools for analytics, the tools below provide an extra layer of competitive analysis. Primarily an influencer marketing platform, HypeAuditor provides robust YouTube analytics that focuses on creator accounts. Social Blade. HypeAuditor.

YouTube 103

YouTube Tools Analytics SEO 103

Ignite Social Media

JANUARY 25, 2018

The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.). The last section under Audience Analysis is “Behaviors”.

Facebook 107

Facebook Sample Samples Sentiment 107

Net-Savvy Executive

MAY 27, 2011

In my last post, I suggested that intelligence and analytics are two angles on the same challenge: developing the information value in available data. Rather than thinking of intelligence and analytics as separate specialties, let's approach them as two lenses that might help us find information in data. That's analytics.

Analytics 74

Analytics Aggregator Proposal Analysis 74

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Sprout Social

FEBRUARY 22, 2019

Determine your overall brand health and sentiment. With in-depth hashtag analytics , brands can see which tags get people talking and which tags can likewise help them expand their reach. Sprout’s social media listening features help do the legwork by aggregating those specific conversations. Conducting competitive analysis.

Instagram 106

Instagram Sentiment Hashtag Analysis 106

Sprout Social

JUNE 1, 2021

Sprout users can leverage the Profile Performance Report, which provides a high-level aggregate of performance data across multiple channels, to frame renewal conversations. Brand sentiment. Sentiment data speaks volumes, quantifying how people feel about a business. What does that say about audience preferences?

Sentiment 87

Sentiment Proposal How To Metrics 87

Keyhole.co

MARCH 7, 2022

Here are some awesome social media reporting & analytics tools you can start using. With proper analysis, you can identify the real reason and increase the effectiveness of your content. Sentiment shows how people feel about your business. Twitter Analytics. You’ll get the key data on Twitter’s Analytics dashboard.

Report 52

Report Social Media Metrics How To 52

Keyhole.co

JUNE 19, 2023

It includes an analysis of context, sentiment, and the overall customer experience. They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. It goes beyond just monitoring social media platforms for brand mentions and hashtags.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 102

ROI Analytics Influencer Campaign 102

Razor Social

MARCH 30, 2016

Campaign Analysis. Sentiment Analysis. Here’s the Wikipedia explanation of sentiment analysis: “ Sentiment analysis (also known as opinion mining) refers to the use of natural language processing, text analysis and computational linguistics to identify and extract subjective information in source materials.”

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Webbiquity SMM

JANUARY 24, 2011

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Actionly also includes Twitter account management and analytics tools.

Tools 206

Tools Social Media Lithium Sysomos 206

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Convince & Convert

MARCH 30, 2016

If brands could harness that data around moms, they’d be better equipped to market to them, learning what campaigns are causing negative sentiment and what potential initiatives they could take. With this data overload, brands have the ability to pull key characteristics, sentiment, topics, and conversations from social data.

Research 60

Research Engagement How To Sentiment 60

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 102

Analytics Tools Facebook HootSuite 102

Net-Savvy Executive

DECEMBER 28, 2010

Monitoring Social Media Before You Have a Budget - May 2008 (#1 in 2009) Visual text analysis - April 2007 (#4 in 2009). Sentiment Analysis is Not a Mood Ring - March 2010. Human vs. machine analysis - April 2007 (#7 in 2009). Comparing Social Media Analysis Platforms - March 2010. 5 Manly Things - February 2009.

Aggregator 48

Aggregator Analysis Sentiment Analytics 48

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . What are data analysis tools? The rise of data analytics. The problem?

Analysis 136

Analysis B2B Data Tools 136

Keyhole.co

OCTOBER 31, 2022

Well, this process is made extremely easy with the right hashtag analytics tools. To learn more about the uses of hashtag analytics. Visit our Hashtag Analytics page. Hashtags Analytics and Social Media Marketing. The Need for Hashtag Analytics Tools. What Can Hashtag Analytics Tools Do For You?

Hashtag 52

Hashtag Analytics Tools Price 52

Sprout Social

JUNE 20, 2019

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 102

Analysis Tools Compete Aggregator 102

Sprout Social

FEBRUARY 7, 2024

Understand customer sentiment Sentiment analysis —a core feature of competitive intelligence—gives you insight into how customers think and feel about certain brands and topics. Understanding sentiment helps you deliver better experiences and improve customer satisfaction. And there’s more.

Tools 92

Tools Sentiment Marketing Reputation 92

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. How to use Facebook analytics. Post types.

Analytics 145

Analytics Facebook HootSuite Overview 145

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Well, this process is made extremely easy with the hashtag analytics right tools. First, let’s cover the very reason these tools exist in the first place: Jump Links to the 15 Hashtag Analytics Tools: 1. To learn more about the uses of hashtag analytics.

Hashtag 106

Hashtag Analytics Tools Price 106

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Template 125

Template Templates Social Media Brands 125

Sprout Social

DECEMBER 5, 2023

A standard reputation management software also includes news monitoring, competitive analysis, and customer service, which all work together to help brands cultivate a strong reputation. Brand24 features a media monitoring and analytics tool that does this satisfactorily. What are your customer’s opinions about your product?

Reputation 96

Reputation Software Tools Sentiment 96

Sprout Social

MARCH 27, 2024

Fuels competitor analysis Review management platforms give you a unique view of customer sentiment on competitor products and services such as revealing common pain points. Plus, competitive analysis allows you to anticipate shifts in market share and demand. This transparency manages expectations and allows customers to plan.

Review 81

Review Brands Sentiment Reputation 81

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 131

Data Social Media Metrics Analytics 131

Sprout Social

MAY 10, 2023

But a good review management software will do the work for you by collecting reviews across various channels and aggregating the data into one place, enabling brands to mine and analyze the data to help streamline their response protocol. Podium has a variety of helpful features including sentiment analysis and competitive benchmarking.

Software 96

Software Review Reputation How To 96

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best. Response time.

Analytics 145

Analytics Social Media Tools HootSuite 145

Sprout Social

JANUARY 29, 2024

Continuous reputation monitoring allows businesses to detect potential issues or negative trends in sentiment early on. An online reputation management strategy powered by routine sentiment analysis can help you make sense of the many factors that contribute to your business’s reputation across the web.

Reputation 118

Reputation Review Sentiment Software 118

Hootsuite

JANUARY 24, 2022

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Twitter tools for analytics. Twitter Analytics Dashboard. Every Twitter account has free access to the Twitter Analytics Dashboard. Hootsuite Analytics. Twitter tools for competitive analysis.

Directory 145

Directory Tools HootSuite Twitter 145

Keyhole.co

APRIL 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Buffer Stop Ignoring Your Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105