Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

ROI 127

ROI Analytics Influencer Campaign 127

Sprout Social

OCTOBER 10, 2024

This report will provide you with a high-level aggregation of analytics so you can get a pulse on the performance of your social profiles. Your last step in the research process is conducting a competitive analysis. If you want to dive deeper into your analysis, consider using a social listening tool.

Social Media 122

Social Media Brands Reddit B2B 122

Sprout Social

JUNE 20, 2019

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors. The list goes on and on.

Analysis 110

Analysis Tools Compete Aggregator 110

Hootsuite

JANUARY 20, 2020

If your business is using Facebook, you need to be using Facebook analytics. Why use Facebook analytics (a.k.a. Analytics give you tons of valuable information that can help you track and measure your results so you can refine your strategy and measure your return on investment. How to use Facebook analytics. Post types.

Analytics 145

Analytics Facebook HootSuite Overview 145

Webbiquity SMM

FEBRUARY 21, 2017

This works much like the highlighting feature in Kindle…it acts more like a news curator than a compiler — and there are plenty of aggregator apps out there — but it’s a fast way to check out what others are reading, too. Curata features powerful analytics that measures performance and sales pipeline impact.” — SnapApp.

Curation 232

Curation Tools Curata Flipboard 232

Hootsuite

APRIL 2, 2020

Like all business strategies, social media requires reporting and analytics to determine how well it’s working. Social media analytics is about gathering data from your social accounts and campaigns. The information you get from social media analytics tools will help you determine which strategies work best. Response time.

Analytics 145

Analytics Social Media Tools HootSuite 145

Net-Savvy Executive

FEBRUARY 16, 2011

If you're analyzing social media content, though, the core functions of text analytics might be something you'd rather not learn. These services—some free, most commercial—allow you to skip the R&D and plug text analytics into your system. There, that should be enough for another 300 social media analysis startups. :-).

Evri 91

Evri Analytics Sysomos Aggregator 91

Webbiquity SMM

FEBRUARY 13, 2017

Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. ” — RazorSocial (Analytics). These tools can help you find out. 1) Socialbakers.

Social Media 221

Social Media Tools Netvibes Samples 221

Hootsuite

MARCH 15, 2023

Facebook analytics are like a magic truth serum: an instant shortcut to insight on the world’s most popular social media platform. social media managers all over the world can count on the soothing clarity of Facebook analytics. — social media managers all over the world can count on the soothing clarity of Facebook analytics.

Analytics 114

Analytics Tools Facebook HootSuite 114

Jon Loomer

DECEMBER 20, 2021

The goal, for me, is to look in Google Analytics and get GA’s interpretation of how many people came to my website from my ad. ” The truth is that both Facebook and Google Analytics will be right according to how they report things. Results from Ads Manager and Google Analytics. That’s quite a difference!

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URL Examples Facebook Analytics 205

Hootsuite

DECEMBER 7, 2020

Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are. Google Analytics is absolutely free. And once you have it implemented, Google Analytics allows you to track and measure your business’ traffic goals and prove the ROI of your web and social media presence. The best part?

Analytics 145

Analytics Google How To Overview 145

Oktopost

NOVEMBER 20, 2024

To manage your reputation, you must proactively monitor social networks and review sites through social listening and sentiment analysis tools to see how your audience views your brand. Influence scoring and impact analysis Knowing who’s shaping the conversation gives you a clear advantage in reputation management.

Reputation 62

Reputation Social Media Tools Sentiment 62

Webbiquity SMM

JANUARY 24, 2011

Actionly also includes Twitter account management and analytics tools. A realtime social media monitoring tool featuring sentiment analysis, key influencer tracking, and the ability to sort/view results by geography and demographics. 6 slick news aggregators you should try by iMedia Connection. Other Cool Web Tools.

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Tools Social Media Lithium Sysomos 219

Sprout Social

JUNE 16, 2025

At minimum, gather consistently tagged LinkedIn data using a LinkedIn analytics tool like Sprout Social and your CRM. It uses aggregated historical data to identify patterns between marketing efforts and the results they generate over time. An analytics tool like Sprout can help you manage and monitor your test groups.

ROI 77

ROI LinkedIn Marketing Patterns 77

Keyhole.co

DECEMBER 1, 2020

Top Hashtag Analytics Tools for 2021 – Updated in December 2020. Well, this process is made extremely easy with the hashtag analytics right tools. First, let’s cover the very reason these tools exist in the first place: Jump Links to the 15 Hashtag Analytics Tools: 1. To learn more about the uses of hashtag analytics.

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Hashtag Analytics Tools Price 106

Convince & Convert

MAY 17, 2012

In-depth analysis of your social media marketing program. Crowdbooster is a social analytics platform that looks at your tweets and Facebook posts and offers suggestions for when to post, who to interact with, and what your audience cares about. Analytics are fairly simple. Keyword monitoring and analysis. Crowdbooster.

Social Media Management 162

Social Media Management Small Business Social Media Tools 162

Buzz Marketing for Technology

NOVEMBER 17, 2011

A: After an aggregate of 9 years at Microsoft, being the CMO of a $100M dollar digital agency, and a writer, I wanted to get back to my roots in terms of “building” something that had huge customer promise and could make a dent in reality as we know it. What makes what you’re doing different than all of the others?

Microsoft 235

Microsoft Sentiment Engineering Survey 235

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Buffer Stop Ignoring Your Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Hootsuite

AUGUST 26, 2019

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with. Benefits of using Twitter analytics.

Analytics 112

Analytics Twitter HootSuite Metrics 112

Sprout Social

MAY 7, 2024

By utilizing social media monitoring tools that offer advanced TikTok analytics , brands gain valuable insights to steer their strategies in the right direction. By using a TikTok monitoring tool, you can conduct customer sentiment analysis to gauge feedback and understand the overall perception of your brand.

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Tools Strategy Brands Sentiment 136

Convince & Convert

AUGUST 18, 2011

Getting smarter at social analytics requires three things: 1. You must embrace the concept that all tweets are not created equal, and there’s value in doing this stuff with additional rigor and analysis. A commitment to actually doing something with social analytics data. Social Analytics Dashboard.

Social Media 128

Social Media Bookmarklet Software Analytics 128

Jon Loomer

SEPTEMBER 8, 2020

Optimization would be for the aggregate of all purchases, for example, rather than the purchase of a specific product. Facebook Analytics and Attribution. They also help with analysis of organic content. For custom events and specific products, you’ll need to map your events to custom conversions for tracking purposes.

Eventful 205

Eventful Facebook Conversation Advertising 205

Sprout Social

JULY 6, 2023

Raw social data includes: Shares Likes Mentions Impressions Hashtag usage URL clicks Keyword analysis Follower count Comments Message volume Message response rate and time Social media data also includes the insights you glean from social listening when analyzing conversations and trends related to your brand.

Data 145

Data Social Media Metrics Analytics 145

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

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Review Brands How To Analysis 145

Sprout Social

JANUARY 11, 2023

A social media dashboard is a tool that aggregates your crucial social media metrics across networks to quickly measure the performance of your posts/campaigns, customer care interactions and community engagement. Every data dashboard serves a different function—from tracking brand awareness to aggregating marketing metrics in one place.

Templates 138

Templates Template Social Media Brands 138

Justin Levy

OCTOBER 12, 2009

Chris is a genuis at analysis and analytics. So, I really wanted him to expand my knowledge and ability Google Analytics and other tools to properly analyze our efforts at the steakhouse and determine our ROI. As part of his presentation Chris asked if he could use the restaurant as an example and do an analysis of our ROI.

ROI 140

ROI Social Media Analysis Discount 140

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 132

Sentiment Banking Patterns Hotels 132

Sprout Social

JANUARY 21, 2021

Start with sentiment analysis to assess your current brand health. This is where conducting sentiment analysis comes in handy. For example, sentiment analysis can clue you in on whether people largely feel positively, negatively or indifferent about your brand based on how they talk about it. Reviews are no exception.

How To 142

How To Sentiment Marketing Analysis 142

Bill Hartzer

MAY 26, 2010

BuzzLogic is a social branding company that focuses on digital media that utilizes an ad platform that is driven by social media analytics. Using a proprietary conversational analytics engine, Buzzlogic helps its customers understand the mindset of the most influential players in a particular industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

MARCH 11, 2020

Whether you’re totally new to analytics or just need a quick refresher, here are some key metrics to help you determine your most successful social media posts. Facebook is known for its robust (and sometimes overwhelming) analytics platform. As of March 2020, TikTok provides a detailed analytics dashboard for Pro accounts.

Social Media 145

Social Media How To Metrics Analytics 145

agora pulse

SEPTEMBER 1, 2020

From design and copy to video and image editing to analytics and account insights, these top social media apps can help you stay at the top of your game without increasing your budget. When you want to streamline your analysis, AdsReport has you covered. Feedly, a news aggregation app, lets you make sense of all that noise.

Social Media 210

Social Media Tools CPC URL 210

Sprout Social

MAY 10, 2023

But a good review management software will do the work for you by collecting reviews across various channels and aggregating the data into one place, enabling brands to mine and analyze the data to help streamline their response protocol. Podium has a variety of helpful features including sentiment analysis and competitive benchmarking.

Software 127

Software Review Reputation How To 127

Jon Loomer

AUGUST 19, 2020

A few caveats: The information is provided for aggregate groups of Google users, and is not traceable user-level data. Google Trends is a free, publicly available tool that we can use to identify search popularity for specific search terms, as well as general search topics. Comparing Searches for Facebook Advertising Terms.

Trends 215

Trends Google Social Media Comparison 215

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Reputation 127

Reputation Sentiment Notification Analysis 127

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 141

Sentiment Marketing Analysis Loyalty 141

Buffer Social

NOVEMBER 28, 2023

For this experiment, I focused my efforts exclusively on LinkedIn, where I’ve been building my personal brand , over a one-week period from November 6th to November 12th, 2023, and I used LinkedIn's platform analytics to track and compile the performance data of the AI-written content. Here are the results.

LinkedIn 138

LinkedIn Publishing Aggregator Analysis 138

Keyhole.co

NOVEMBER 18, 2021

Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Keyhole is best suited for agencies and B2C brands looking to get their engagement metrics and analytics aggregated across every platform.

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Influencer Campaign Tools API 124