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Why We Still Love Twitter

Likeable

For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace. Knowing Its Place.

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5 Ways To Use Social Media Content For Customer Success

Keyhole.co

They can effortlessly aggregate data from different social accounts and perform in-depth competitor analysis on one dashboard. based airline has a dedicated social monitoring team for all platforms, 24/7, responding to customer queries, complaints, and compliments. Keyhole helps brands learn their impact online.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

When airlines share data about flights and prices, travel aggregating sites can compile them all and help you compare. APIs operate as a gate, allowing companies to share select information but also keeping unwanted requests out. APIs can make your life run a little smoother. Businesses are built on APIs.

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Mongrel Media: When Corporate Comms hijacks Traditional and Social Media

Laurel Papworth

Instead of taking an ad to a content aggregator (newspaper or TV), Corporates build their own channel. This can be a enewsletter or their own TV station (airlines bring in sponsored podcasts and TV shows) or a magazine you can pick up at the front desk. How does that sit with you? Will we lose impartiality?

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You Need To Know: Social Media and Retail

Laurel Papworth

Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. Google collects as many check-in services as it can, aggregates the reviews and then displays them. So when I’m in a new city and looking for a place to eat, I amble down the street to see what I can find. Never again.”

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

Several brands, including United Airlines, have reportedly lost patrons and billions in value due to their poor management of the Flight 3411 incident involving a forcefully removed passenger that went viral online. What customers say and how they relate with your business can greatly affect your online reputation.

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Start Measuring Customer Satisfaction With Twitter Feedback by Sprout Social

Sprout Social

The airline boasts an average customer satisfaction rating on Twitter of 8.8 out of 10 which translates to a Net Promoter® Score of 50—this is an outstanding score in general and particularly impressive in the airline industry. In the case of Monarch, the results speak for themselves. The Power Is in the Data.

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