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The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Megan Thee Stallion talking about her favorite app being Pinterest during ADWeek’s Social Media Week event. Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest.

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6 effective influencer marketing examples in Australia (& why they work)

Sprout Social

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

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Guide to affiliate influencer marketing: Boost your brand and bottom line

Sprout Social

What happens when you combine the trust-building power of influencer marketing with the performance-driven results of affiliate marketing? You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Creators can also easily find products and brands to promote.

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Influencer marketing campaigns: 8 examples that drive real results

Hootsuite

From sponsored posts to co-created products, affiliate marketing, and real-world activations, brands can choose from a range of campaign types based on goals and budget. Todays social media audiencesespecially Gen Zrespond best to influencer content that feels personal, imperfect, and aligned with the creators usual voice.

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How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)

Buffer Social

TikTok is a standout social media platform when it comes to the sheer volume of ways you can earn — without even leaving the app. You can crosspost your TikTok videos to these other social media platforms so you're not reliant on a single network — a smart choice regardless of a potential ban.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

These estimated 50 million creators worldwide build loyal followings on social media platformsincluding both traditional networks (e.g., In fact, the Q4 2024 Sprout Pulse Survey found that 39% of consumers who plan to make purchases through social media in 2025 will do so on Facebook Shop. TikTokMadeMeBuyIt).

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13 influencer marketing tools compared: 2025 guide

Hootsuite

The best influencer marketing tools overall No idea where to start? Heres a quick overview of the best influencer marketing tools, and what makes each one a good choice. Hootsuite is a complete social media management dashboard. But the most valuable function for influencer marketing is creator discovery.