INDUSTRY INSIGHTS YOUR PEERS ARE READING
I co-founded the Dallas Search Engine Marketing Association. If you are a business owner who sells products online, you’ll be able to learn why you should start and affiliate program, and how to attract affiliates like Rae Hoffman-Dolan to help you sell your products. MORE
Affiliate marketing is a great way to increase your revenue opportunities. If you own a service business, you can find a couple of complementary affiliate products in your niche to promote to your audience, but I recommend focusing first on making yourself an authority in you niche. That said, Rae Hoffman shares some good ideas on her blog about finding niche affiliate products. Scour the affiliate networks, but don’t buy every sales pitch. MORE
The post #115: Affiliate Marketing Done Right with Rachel Luna appeared first on Amy Porterfield | Online Marketing Expert. When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS. Because you and I both know: You CAN do this. But sometimes you first need that little pat on […]. MORE
Instead, find advertisements; affiliate programs, and related programs that compliment the content of your site. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. MORE
Friday, June 11, 2010 How to do Social Marketing Online and Reputation Management Online Reactions: Email This BlogThis! How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. MORE
When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy. MORE
The post #80: Ask Amy appeared first on Amy Porterfield | Online Marketing Expert. It’s time for another edition of Ask Amy! Every now and then, no matter how good your business system is, you reach a moment where everything kind of splinters. I’m having one of those moments this week, trying to reassemble my podcasting setup after moving it into a bigger home studio. While I’m glad to […]. MORE
There are literally hundreds of genuine ways to make money online but if you want to make money even while you sleep, you need to consider affiliate marketing. We all know affiliate marketing is a great income source for most successful online marketers. MORE
of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Are You Ready for an Affiliate Program? MORE
The post #46: 5 Hidden Money Opportunities in Your Business appeared first on Amy Porterfield | Online Marketing Expert. As a kid, I loved the Mrs. Piggle-Wiggle book series. It featured a magical and resourceful lady who lived with all her children in an upside down house. When money was tight for Mrs. Piggle Wiggle, she would send all of her kids through the house to find hidden treasures. That story stuck with me […]. MORE
It’s hard to believe we’re up to 85 episodes of the Online Marketing Made Easy podcast. The post #85: 5 Marketing Lessons That Have Shaped My Online Business appeared first on Amy Porterfield | Online Marketing Expert. Happy Thanksgiving, everyone! First of all, can I just be a little corny and express my gratitude for all of you? and with those episodes have come lots of free weekly giveaways, 17 interviews with the biggest […]. MORE
The post #120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer appeared first on Amy Porterfield | Online Marketing Expert. Are you looking to create amazing bonuses that will make your offer irresistible? Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop. I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, […]. MORE
Increase Earnings by Organizing Your Affiliate Information – Get all of your affiliate marketing information all in one place! The following are important pieces of information I have in my Google Spreadsheet to organize my affiliate marketing resources. Measuring & Adjusting Your Online Marketing Strategy – One of the keys to a successful online marketing strategy is knowing what to measure and how to measure it. MORE
At BlogWorld Expo this year, I presented some tips on affiliate marketing in one of the sessions I ran on monetizing blogs. Let me give you an example of an affiliate promotion on a blog that I saw recently where there was no sweet spot. Further reading on affiliate marketing. MORE
Learn about all sorts of different topics like Affiliate Marketing, Email Marketing, SEO, Digital Products, and more. Send to Kindle If you like the format of the video above, we have put together dozens of others for everyone who purchases X. For those looking for a more customized solution, you can upload your own self-hosted videos using the nifty Video Post Format right from within your dashboard. Each video will be fully responsive and look great on any device! MORE
It’s no secret that affiliate programs are a great way to get your brand out there. But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. The most common way to build affiliate networks is to use discount sites. MORE
This isn’t your typical blog post about affiliate marketing for entrepreneurs. Affiliate marketing does have its place for entrepreneurs. The purpose of this post isn’t for you to run away scared of affiliate marketing. Some of my marketing friends are very effective at it. I leave many thousands of dollars on the table because affiliate marketing makes me feel dirty. The Benefits of Affiliate Marketing. MORE
They make it easy for you the vendor to market a product and they also make it easy for users to find products they might be interested in buying. My assistant features those books via my Amazon affiliate link. Categorize your affiliate products by creating separate boards. MORE
Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business. MORE
The post #223: How To Start Earning Affiliate Money With Pat Flynn appeared first on Amy Porterfield | Online Marketing Expert. Online Marketing affiliate marketing Commissions Platforms podcast promotions revenueRaise your hand if you could use a little extra cash in your business right now! MORE
This guest post is by Anshul Dayal of Nichsense Niche Marketing. Many entrepreneurs who own successful online businesses have followed similar paths through the world of blogging, internet, and affiliate marketing. So what led me to blogging and the world of internet marketing? MORE
They said now but mentioned that they now had an affiliate program and would be willing to give me a review copy of the software for me to review. I signed up for the affiliate program – wrote a post that gave a fair review of the product and posted it onto the blog. MORE
This is a guest post from communications and marketing consultant Brook McCarthy. Each affiliate promised this course would bring clarity, a well-trod path to business success, and digital kinship which, as an online marketing professional, is sacrosanct. Affiliate Programs MORE
Businesses are making a strong return from influencer marketing, generating $6.50 The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display. MORE
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing. MORE
Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. Content is the lifeblood of affiliate marketing. Marketing MORE
The post #138: How to Plan Your Promotional Calendar Like a Boss appeared first on Amy Porterfield | Online Marketing Expert. If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one. We are talking about PLANNING. Specifically, planning for the new year. The best part is that thanks to my guest today, you can be a pro at calendaring no matter who […]. MORE
Affiliate marketing is one of the blogger’s mainstay business models. Still current, and pulling no punches, this primer is a great place to start if you’ve never sold targeted affiliate products before: The secret of blog products that sell. Once you’ve worked through those, try these more specific posts that deal with individual challenges that affiliate bloggers need to master: What’s the best type of affiliate site? MORE
There are two schools of thought concerning affiliate links. And that’s the basis for using affiliate links on your small business website. If you do, here are a few things to keep in mind about your affiliate link offerings. You really want your business and your services to be the focus of your website, so if you do use affiliate links, make sure you do it sparingly. Make it look like a small business website and place your affiliate links, widgets, etc. MORE
Just what are the things needed to be able to succeed in affiliate marketing? There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward. The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained. MORE
This isn’t always the case, but if you’re an affiliate for an ebook, it is recommended that you write a short book review or jot down some of the valuable information you can find inside the actual book, and give it to your readers free. Affiliate links: to cloak or not? If you cloak your links, over 70% of the visitors who know about it will definitely not click on your affiliate links. The question was, “Do you disclose affiliate links?” Affiliate Programs MORE
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!), MORE
It is Niche Marketing. What is Niche Marketing? According to Wikipedia, a niche market is a subset of the greater market share. It is likely fair to say that Niche Marketing is a case of marketing to that niche that has been identified or defined. A good example of niche marketing is what Justin Morgan (a.k.a. the Dental Marketing Guy) teaches (literally!). Yes, there is a methodology or process to marketing. MORE
For affiliate marketers and product creators, Black Friday and Cyber Monday are golden opportunities. Tips for Affiliate Marketers. Are you an affiliate marketer? Here are some tips to help you increase your affiliate profits this month. MORE
The post #93: Affiliate Marketing Success with Rachel Luna appeared first on Amy Porterfield | Online Marketing Expert. You know how important your list is to your business’ growth. If you’re measuring your list’s health in terms of numbers, it can really get you down sometimes. It’s easy to feel like the fate of your business is at a standstill until your list numbers in the thousands (or at least the high hundreds). My guest on the […]. MORE
Instead, find advertisements; affiliate programs, and related programs that compliment the content of your site. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources. MORE
A Sharper Focus: Modern Marketing Tips For Niche Businesses By Mia Walton. Digital marketing requires different approaches based upon a number of factors. For those businesses that rely upon conquering a certain niche for success, marketing can be difficult. MORE
However, you have to keep changing and improving your digital marketing strategies because this will only be for your good. You don’t want to keep sticking to the old marketing strategies because with time they would become stale like old food. Improve Your Email Marketing. MORE
5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” MORE
Monday, September 20, 2010 How To Know If Social Media Network Can Help Your Business We have all heard that Social Media Network is to be integrated into the overall marketing plan. Perhaps you may need to consider email marketing alone in this case with regards to online activity. MORE
5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.” MORE
How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Social Media Networking is part of the overall marketing scenario. MORE
Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity. MORE
Some indications that you’re dealing with a disguised sales message, rather than a review, are: too big a focus on glorifying the product, the presence of numerous affiliate links, and a lack of actual information about the usage of the product or service being reviewed (only promotional speech). A good review is not intended just to make some affiliate sales … at least, it shouldn’t be. So what’s a better purpose than affiliate sales for a review? MORE
Socialized
JANUARY 30, 2019
Affiliate marketing is an excellent source of online revenue. It’s a process through which marketers promote other people’s services or products and earn a commission whenever there’s a sale completed. Content is the lifeblood of affiliate marketing. Marketing
Jon Loomer
JANUARY 25, 2017
This isn’t your typical blog post about affiliate marketing for entrepreneurs. Affiliate marketing does have its place for entrepreneurs. The purpose of this post isn’t for you to run away scared of affiliate marketing. Some of my marketing friends are very effective at it. I leave many thousands of dollars on the table because affiliate marketing makes me feel dirty. The Benefits of Affiliate Marketing.
Amy Porterfield
JANUARY 13, 2016
The post #93: Affiliate Marketing Success with Rachel Luna appeared first on Amy Porterfield | Online Marketing Expert. You know how important your list is to your business’ growth. If you’re measuring your list’s health in terms of numbers, it can really get you down sometimes. It’s easy to feel like the fate of your business is at a standstill until your list numbers in the thousands (or at least the high hundreds). My guest on the […].
Amy Porterfield
JUNE 22, 2016
The post #115: Affiliate Marketing Done Right with Rachel Luna appeared first on Amy Porterfield | Online Marketing Expert. When you’re starting out in business, I am a big advocate for any and all confidence boosters. I’m talking ways you can get your feet wet so you can say with certainty: I CAN DO THIS. Because you and I both know: You CAN do this. But sometimes you first need that little pat on […].
ProBlogger
NOVEMBER 8, 2015
There are literally hundreds of genuine ways to make money online but if you want to make money even while you sleep, you need to consider affiliate marketing. We all know affiliate marketing is a great income source for most successful online marketers.
Bill Hartzer
OCTOBER 17, 2011
I co-founded the Dallas Search Engine Marketing Association. If you are a business owner who sells products online, you’ll be able to learn why you should start and affiliate program, and how to attract affiliates like Rae Hoffman-Dolan to help you sell your products.
Social Media Network Marketing
AUGUST 29, 2007
Just what are the things needed to be able to succeed in affiliate marketing? There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward. The very first quality one must possess if he wants to try his hand in affiliate marketing is the willingness to learn and be trained.
ProBlogger
JUNE 28, 2012
Affiliate marketing is one of the blogger’s mainstay business models. Still current, and pulling no punches, this primer is a great place to start if you’ve never sold targeted affiliate products before: The secret of blog products that sell. Once you’ve worked through those, try these more specific posts that deal with individual challenges that affiliate bloggers need to master: What’s the best type of affiliate site?
Myrland Marketing
MARCH 6, 2015
Learn about all sorts of different topics like Affiliate Marketing, Email Marketing, SEO, Digital Products, and more. Send to Kindle If you like the format of the video above, we have put together dozens of others for everyone who purchases X. For those looking for a more customized solution, you can upload your own self-hosted videos using the nifty Video Post Format right from within your dashboard. Each video will be fully responsive and look great on any device!
ProBlogger
JUNE 28, 2012
This guest post is by Anshul Dayal of Nichsense Niche Marketing. Many entrepreneurs who own successful online businesses have followed similar paths through the world of blogging, internet, and affiliate marketing. So what led me to blogging and the world of internet marketing?
Kikolani
SEPTEMBER 5, 2011
Increase Earnings by Organizing Your Affiliate Information – Get all of your affiliate marketing information all in one place! The following are important pieces of information I have in my Google Spreadsheet to organize my affiliate marketing resources. Measuring & Adjusting Your Online Marketing Strategy – One of the keys to a successful online marketing strategy is knowing what to measure and how to measure it.
ProBlogger
SEPTEMBER 19, 2013
They said now but mentioned that they now had an affiliate program and would be willing to give me a review copy of the software for me to review. I signed up for the affiliate program – wrote a post that gave a fair review of the product and posted it onto the blog.
ProBlogger
AUGUST 8, 2011
This isn’t always the case, but if you’re an affiliate for an ebook, it is recommended that you write a short book review or jot down some of the valuable information you can find inside the actual book, and give it to your readers free. Affiliate links: to cloak or not? If you cloak your links, over 70% of the visitors who know about it will definitely not click on your affiliate links. The question was, “Do you disclose affiliate links?” Affiliate Programs
Techipedia: Tamar Weinberg
JANUARY 5, 2011
2010 by far was the biggest year yet in the Internet Marketing realm. Here’s how I do it : I read and review hundreds — thousands — of articles yearly, on all Internet Marketing topics from SEO to social media to general entrepreneurship (new for 2010!),
ProBlogger
NOVEMBER 10, 2010
At BlogWorld Expo this year, I presented some tips on affiliate marketing in one of the sessions I ran on monetizing blogs. Let me give you an example of an affiliate promotion on a blog that I saw recently where there was no sweet spot. Further reading on affiliate marketing.
Convince & Convert
JULY 17, 2015
It’s no secret that affiliate programs are a great way to get your brand out there. But unfortunately, if you pick the wrong affiliates, this strategy can also be a huge waste of time and money. The most common way to build affiliate networks is to use discount sites.
Kikolani
NOVEMBER 13, 2013
For affiliate marketers and product creators, Black Friday and Cyber Monday are golden opportunities. Tips for Affiliate Marketers. Are you an affiliate marketer? Here are some tips to help you increase your affiliate profits this month.
Amy Porterfield
AUGUST 9, 2018
The post #223: How To Start Earning Affiliate Money With Pat Flynn appeared first on Amy Porterfield | Online Marketing Expert. Online Marketing affiliate marketing Commissions Platforms podcast promotions revenueRaise your hand if you could use a little extra cash in your business right now!
Kikolani
JULY 16, 2017
Instead, find advertisements; affiliate programs, and related programs that compliment the content of your site. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources.
Kikolani
JULY 16, 2017
Instead, find advertisements; affiliate programs, and related programs that compliment the content of your site. The Ultimate Guide to 160+ Business and Digital Marketing Conferences in 2016. Never Run Out of Blog Post Ideas: 25 Content Marketing Resources.
Amy Porterfield
NOVEMBER 25, 2015
It’s hard to believe we’re up to 85 episodes of the Online Marketing Made Easy podcast. The post #85: 5 Marketing Lessons That Have Shaped My Online Business appeared first on Amy Porterfield | Online Marketing Expert. Happy Thanksgiving, everyone! First of all, can I just be a little corny and express my gratitude for all of you? and with those episodes have come lots of free weekly giveaways, 17 interviews with the biggest […].
The Realtime Report
JUNE 4, 2019
Hotel Marketing Tips You Simply Can’t Ignore. As businesses across the globe start to recognize the importance of social media marketing in order to help their business find more success, the same must be said of hotel businesses looking to spread their brand and promote their business.
Small Business Mavericks
NOVEMBER 22, 2013
Affiliate marketing is a great way to increase your revenue opportunities. If you own a service business, you can find a couple of complementary affiliate products in your niche to promote to your audience, but I recommend focusing first on making yourself an authority in you niche. That said, Rae Hoffman shares some good ideas on her blog about finding niche affiliate products. Scour the affiliate networks, but don’t buy every sales pitch.
Amy Porterfield
NOVEMBER 30, 2016
The post #138: How to Plan Your Promotional Calendar Like a Boss appeared first on Amy Porterfield | Online Marketing Expert. If I ever did a list of Amy’s Favorite Things (in honor of the one and only Oprah), today’s topic would be number one. We are talking about PLANNING. Specifically, planning for the new year. The best part is that thanks to my guest today, you can be a pro at calendaring no matter who […].
Small Business Mavericks
JUNE 25, 2011
There are two schools of thought concerning affiliate links. And that’s the basis for using affiliate links on your small business website. If you do, here are a few things to keep in mind about your affiliate link offerings. You really want your business and your services to be the focus of your website, so if you do use affiliate links, make sure you do it sparingly. Make it look like a small business website and place your affiliate links, widgets, etc.
Amy Porterfield
JULY 27, 2016
The post #120: The Bonus Brainstorm: How to Create a Bonus Package for Your Next Course Offer appeared first on Amy Porterfield | Online Marketing Expert. Are you looking to create amazing bonuses that will make your offer irresistible? Today, I’m showing you how to do just that with my new Bonus Blueprint mini-workshop. I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, […].
Social Media Network Marketing
SEPTEMBER 20, 2010
Monday, September 20, 2010 How To Know If Social Media Network Can Help Your Business We have all heard that Social Media Network is to be integrated into the overall marketing plan. Perhaps you may need to consider email marketing alone in this case with regards to online activity.
Social Media Network Marketing
SEPTEMBER 14, 2010
How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. Social Media Networking is part of the overall marketing scenario.
Social Media Network Marketing
JUNE 11, 2010
Friday, June 11, 2010 How to do Social Marketing Online and Reputation Management Online Reactions: Email This BlogThis! How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable.
Convince & Convert
APRIL 8, 2015
Businesses are making a strong return from influencer marketing, generating $6.50 The poll also found that influencer marketing is the fastest-growing online marketing channel, crushing other strategies like affiliate marketing, paid search, and display.
Amy Porterfield
FEBRUARY 12, 2015
The post #46: 5 Hidden Money Opportunities in Your Business appeared first on Amy Porterfield | Online Marketing Expert. As a kid, I loved the Mrs. Piggle-Wiggle book series. It featured a magical and resourceful lady who lived with all her children in an upside down house. When money was tight for Mrs. Piggle Wiggle, she would send all of her kids through the house to find hidden treasures. That story stuck with me […].
Amy Porterfield
OCTOBER 21, 2015
The post #80: Ask Amy appeared first on Amy Porterfield | Online Marketing Expert. It’s time for another edition of Ask Amy! Every now and then, no matter how good your business system is, you reach a moment where everything kind of splinters. I’m having one of those moments this week, trying to reassemble my podcasting setup after moving it into a bigger home studio. While I’m glad to […].
The Realtime Report
MAY 2, 2017
A Sharper Focus: Modern Marketing Tips For Niche Businesses By Mia Walton. Digital marketing requires different approaches based upon a number of factors. For those businesses that rely upon conquering a certain niche for success, marketing can be difficult.
Techipedia: Tamar Weinberg
JANUARY 5, 2012
In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. Marketing Automation. Local Online Marketing.
Pam Moore
MARCH 14, 2019
5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.”
Pam Moore
MARCH 14, 2019
5 Digital and Social Marketing Platforms to Streamline Your Business in 2019. And it’s critical for marketing your business and generating leads. Yes, the wanna be marketing expert word whackers may tell you “marketing funnels are dead.”
Convince & Convert
AUGUST 3, 2015
When I first started my own digital ad agency, all I had was a strong passion for marketing. If there was one thing I wanted to do in my life, it was digital marketing. Get you entire marketing team to read these blogs today! Specialization: PPC + Paid Marketing Strategy.
Techipedia: Tamar Weinberg
JANUARY 5, 2010
of articles on the topic of Internet Marketing, from SEO to social media to web usability and then some. They are strategic guides that hopefully will enhance your internet marketing experiences in the future. Are You Ready for an Affiliate Program?
Kikolani
APRIL 7, 2016
However, you have to keep changing and improving your digital marketing strategies because this will only be for your good. You don’t want to keep sticking to the old marketing strategies because with time they would become stale like old food. Improve Your Email Marketing.
Techipedia: Tamar Weinberg
APRIL 8, 2010
Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.
ProBlogger
AUGUST 21, 2012
They make it easy for you the vendor to market a product and they also make it easy for users to find products they might be interested in buying. My assistant features those books via my Amazon affiliate link. Categorize your affiliate products by creating separate boards.
ProBlogger
NOVEMBER 19, 2012
Some indications that you’re dealing with a disguised sales message, rather than a review, are: too big a focus on glorifying the product, the presence of numerous affiliate links, and a lack of actual information about the usage of the product or service being reviewed (only promotional speech). A good review is not intended just to make some affiliate sales … at least, it shouldn’t be. So what’s a better purpose than affiliate sales for a review?
Kikolani
AUGUST 30, 2017
It is Niche Marketing. What is Niche Marketing? According to Wikipedia, a niche market is a subset of the greater market share. It is likely fair to say that Niche Marketing is a case of marketing to that niche that has been identified or defined. A good example of niche marketing is what Justin Morgan (a.k.a. the Dental Marketing Guy) teaches (literally!). Yes, there is a methodology or process to marketing.
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