Native Advertising And The Trouble It Will Cause
SEPTEMBER 26, 2012
We had limitations when it came to the pipe (the speed with which a webpage would load) and this forced us - as a marketing industry - to figure out some semblance of unity across publishers and agencies. Current CPM rates are low and the ability to interact with the ads has fallen off of the cliff. In the meantime, the pure definition of online advertising expands into everything from search engine marketing, email marketing, affiliate marketing and beyond.