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How to Get Started with Affiliate Marketing on Instagram

Later

Thinking about jumping into affiliate marketing on Instagram? With over 1 billion active users on Instagram, partnering with influencer affiliates could help you reach a huge and highly profitable audience. Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

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Co-creation: Why creators should be part of your product development team

Sprout Social

But as social media’s influence moves from marketing departments to other business functions, it might be time to think about creators in the same light. Obviously, creators won’t ever man your customer care lines, but their in-depth knowledge of their communities (a.k.a. your potential customers) can come in handy.

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7 examples of influencer marketing campaigns

Sprout Social

There are many variations of influencer marketing campaigns, but they all harness the creator’s loyal following, trustworthiness and authenticity. According to our Pulse Survey, we found that companies are focused on the following brand-influencer partnerships: giveaways, product collaborations and influencer-led advertisements.

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All the Social Ladies: Advice From 18 of the Smartest Women in Marketing

Likeable

They just wrapped up the first half of Season 5, where they spoke to 18 amazing women about everything from parenting in today’s digital world, to brand messaging around social injustices, to leading a team through a rebrand in the middle of a pandemic. Bonus: Hear what it’s like to lead a team through a rebrand in the middle of a pandemic!).

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A Look at TikTok Commerce in 2022 

Ignite Social Media

While TikTok has encouraged its creators to be the driving force of the platform by developing entertaining and engaging content, the company looks to improve its commerce experience. Like product tags on Instagram or affiliate marketing links. According to eMarketer, 24.8% of users make a direct purchase. sUBSCRIBE HERE.

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Stanley’s Social Media Strategy: Influencer-Driven Marketing Reinvention

Keyhole.co

Partnering with The Buy Guide opened up more affiliate marketing avenues for Stanley, and it helped the brand reach a core target demographic. And most importantly, the company stayed consistent with the core part of its aesthetic while taking the female consumer base seriously. For example, they even teamed up with Starbucks.

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5 Common Misconceptions About Micro-Influencers

Pixlee

Micro-influencers also maintain the engagement rate of their followers by producing quality content, engaging with their followers’ comments and posts, and curating an authentic and supportive community. Additionally, 98% of consumers say they’ve seen suspicious changes in the follower counts of macro-influencers, meaning may buy followers.