Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.
Convince & Convert
APRIL 6, 2010
Your scenario may of course vary, but for illustration purposes let’s assume you have a Twitter account, Facebook fan page, blog, and email newsletter. Test and track content success on Facebook using bit.ly (or number of likes and comments), and add the most effective content pieces to the next rung on the ladder (blog).
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