Must have digital skills for PR pros
Sherrilynne Starkie
DECEMBER 6, 2017
The bad news is that the profession is transforming profoundly and the skills you have today will not be enough to compete tomorrow. This is where new industry certifications come into play, and Google Adwords and Analytics are great starting points. Photo by Carlos Muza on Unsplash. HubSpot and Hootsuite both offer certification too.
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