A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Before 2005 this would have included customer magazines, flyers or newsletters. We also recommended Google AdWords. Shared Media includes social media but it’s more. It includes partnerships, alliances, syndicates and more. Owned Media is self-published content. In the old days, we used to call it advertorial.
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