Facebook Ads vs. Google AdWords: Which Is Better for Your Business?
AUGUST 18, 2016
Facebook’s numerous changes to its algorithm have many marketers scratching their heads. Facebook’s stated goal is to please users by showing them what they most want to see. In a June Newsroom post , engineer Lars Backstrom made it pretty clear that Facebook is aware the changes will disrupt businesses. Do Facebook’s changes make Google AdWords a more viable advertising spend? Facebook wins this one.