Facebook Ads vs. Google AdWords: Which Is Better for Your Business?

SocialTimes Facebook

Facebook’s numerous changes to its algorithm have many marketers scratching their heads. Facebook’s stated goal is to please users by showing them what they most want to see. In a June Newsroom post , engineer Lars Backstrom made it pretty clear that Facebook is aware the changes will disrupt businesses. Do Facebook’s changes make Google AdWords a more viable advertising spend? Facebook wins this one.

Google Enhanced Adword Best Practices

Janet Fouts

The new Google Enhanced Adword Campaigns automatically go live on all accounts July 22nd, and this is going to be a very powerful ad platform in the right hands. The Tatu Digital team put together this infographic for Enhanced Adword best practices to help you get rolling quickly.

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Why your AdWords Landing Pages Should Match your Brand


We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Claire Jarrett runs Marketing By Web, who offer Google AdWords Management. Share this on Facebook.

Google AdWords – Easy Tips for Bloggers and Small Business Owners


Google AdWords is one of the most popular ways of online advertising. Even though it is easy to set up and anyone can make an AdWords account, it has proven to be rather difficult to optimize for good results. If you are doing a local campaign, make sure to include your phone number in the ad text so when a potential customer see that you are a local company they can pick up the phone and give you a call, saving you an AdWords click. This is a guest post by Ivan Dimitrijevic.

SEO Agency Launches Google AdWords Campaign Targeting Blueglass

Bill Hartzer

Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name.

3 Reliable Ad Networks For Small Businesses

Small Business Mavericks

PPC Hero has a post about alternative ad networks to Google AdWords. The top two on the list are Bing and Facebook. I wouldn’t recommend giving up on Google AdWords, of course. But you should know that your click-throughs will cost you less at Bing and Facebook. If you can stretch your dollars to maximize awesome traffic from Google AdWords, then there’s a golden opportunity. Surprised?

The Cost of Marketing on Facebook [Infographic]


With close to one billion members, Facebook is a very attractive marketing platform. The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison.

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Did Facebook Screw Up?

Small Business Mavericks

Last week, I discussed Facebook’s new Page layout features , which I think are generally a good thing. Just read the comments on Facebook’s own page. One of the biggest bones of contention seems to be Facebook’s relevance algorithm. About Us What’s a Maverick?

The Gift Of Facebook

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Let me be clear: I am still bullish on Facebook. I am not bullish on advertising as Facebook's main revenue model. In March of 2011, I wrote a blog post titled, F-Commerce - Rise Of The Facebook Consumer. I never liked Facebook as an advertising platform. The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). I love Facebook as an economy. Facebook is an economy.

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Facebook On The Brain

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Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). Since the news broke, Facebook has explained and apologized for this incident (the incident took place in 2012). So, the naysayers who feel more manipulated than usual over Facebook are digging through their archives and, primarily, updating the same stuff that they blogged about when the Facebook Beacon debacle happened in 2007 - 2009. adwords.

Display Advertising Is A Failed State

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On one had, the smart advertisers are finding a tremendous amount of value in certain online/digital advertising channels (think about search engine marketing, affiliate marketing, email marketing, specific targeting capabilities on Facebook , being smart with YouTube pre-rolls, etc.). adwords. facebook. facebook advertising. google adwords. Display advertising has a huge problem. It's all going to come to head in 2017.

Will You Be Part Of The Twitter Self-Serve Ad Platform – Not Sure That I Will

Small Business Mavericks

The platform used is a keyword bidding system much like Adwords and similar keyword bidding advertising options. If conversion levels are good, and the bid price on your keywords are not too high, then Twitters self-serve platform may be better than Adwords. Facebook still leads the way with StumbleUpon a clear second. I would also compare that to other social media traffic sources like Facebook, StumbleUpon and Google.

6 Ways to Add the Facebook Pixel to Your Website

Jon Loomer

You hopefully know by now that the Facebook pixel is important — it’s really freaking important. It’s the Facebook pixel that allows you to create powerful audiences for ad targeting , run dynamic ads , track conversions, and optimize for conversions.

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

One of the great things about the Facebook is that it provides you access to a large audience of over 550 Million people worldwide at a very low cost so why not take advantage of it. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers.

Google: The search party is not over


The fact that 90% of their revenue is still based on the AdWords and AdSense business model and the web is becoming increasingly social, which Google has not been a player in. Facebook is not the DVD to Google's VHS so to speak. That's just something that cannot be provided by Facebook.

The New Media Diet

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One news item being tossed around today (over and above the news that Facebook bought Instagram for a billion dollars ), is an Advertising Age piece titled, Young Consumers Switch Media 27 Times An Hour. adwords. facebook. How much media can you switch through in an hour?

[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising


—————– In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. Why Facebook Advertising is Beneficial for Nonprofits.

The End Of Privacy. The Beginning Of Personalization

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My bet is that if Amazon plays its cards right, it will have capabilities as personalized and profound as Google''s AdWords. Cookies used to be a tasty treat, now we''re all worried about our digital cookies and what crumbs we are leaving behind in an effort to use more cool free stuff like Facebook , Twitter and YouTube. adwords. facebook. Marketers are at a precarious crossroads (whether they know it or not).

Death To The Page View

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In it, Eric Farkas from appssavvy says: "If you look at some of the most popular sites and apps ( Facebook , Twitter , Spotify , Pandora , Instagram ), none of them generates advertising revenue through page views. Facebook is bringing your social graph into the ad equation and is turning brand content into one of its primary sources of advertising. adwords. facebook.

Pop Goes The Social Media Bubble

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But now, with Groupon (GRPN), Facebook (FB) and Zynga (ZNGA) alone accounting for tens of billions in losses to investors, it's a different story. Last time I checked, Groupon was a daily-deal retail business, Facebook was an online social network and Zynga was a gaming company. Almost every single company (B2B and B2C) is looking for more and more ways to become more social (and we're not just talking about chasing likes on Facebook or followers on Twitter ). adwords.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. There’s a lot to learn with Facebook Ads!

What Could Kill Google and Facebook

Webbiquity SMM

A potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. One of the biggest complaints about Facebook is of course its constantly changing interface , and its convoluted privacy settings have also repeatedly come under fire (as have changes to its privacy settings ). Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas.

Is Advertising The Future Of Twitter?

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Facebook , on the other hand, pulled in $1.86 When Google first introduced AdWords , the concept made a lot of sense: if no one clicked on the ad, the advertiser didn't have to pay. As the AdWords platform evolved and became increasingly popular, the model shifted slightly with the additional pressure being put on the advertiser that if no one was clicking on their ads, they would be booted off of the system. adwords. facebook.

Stop Being A Digital Immigrant

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A responsive website, a mobile experience, a decent email database, a social media presence and ad spend that tips more towards AdWords than towards newspaper advertising doesn't count as digital transformation, and it certainly doesn't count as thinking/being born digital. They're trying (so desperately) to get something out of Facebook as an engine of advertising or how to adjust their LinkedIn profiles to attract a better employee that they're losing sight of the greater opportunity.

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15 Tips Retailers Need to Be Using on Facebook

Simply Measured

billion monthly active users, Facebook holds powerhouse potential for retailers—that’s more users than Twitter and Instagram combined. Year over year, Facebook has generated 17% increase of users, spanning all over the globe, various demographics, and age groups. Facebook is a marketer’s dream platform. Retailers can use Facebook to drive traffic to their website and brick and mortar location, as well as increasing their overall sales. 2560 1340 With over 2.01

The Future of Media Is Beyond The Screen

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Google's AdWords still acts as a ray of hope because the company was able to devise an advertising platform that matched the media that consumers wanted to consume (in terms of context, engagement and even performance). Facebook marketing and leveraging the newsfeed is demonstrating some prowess and hope as well, but it still needs time to optimize, mature and capture consumers desire for it. adwords. facebook. facebook marketing.

Native Advertising And The Trouble It Will Cause

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You would never run the same ad on YouTube as you would on Facebook as you would on Twitter as you would on Google as you would on the site of The New York Times. " Twitter has its own native advertising platform ( Promoted Tweets ), as does Google ( AdWords ), as does Facebook and on and on. adwords. facebook. It turns out that trying to standardize advertising sizes and formats may have been a bad idea for online advertising.

The $1,000 Facebook Guide: How I Advertise to People You Can’t…Yet

Viper Chill

Today I’m going to show you how I’m (probably) the only advertiser that can reach all of Moz.com’s users via Facebook. If you’re looking to promote any type of website on Facebook these days, this guide will show you information I haven’t seen elsewhere.

The Future Of Marketing: You Connected To Your Toaster

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Even the media channels that you love: Twitter , Facebook , YouTube and here, at The Huffington Post , there are many fine marketers behind the scenes doing everything they can to figure out how to make you the product. " We find ourselves in a world where we reject the notion of advertising on Twitter or chide Facebook for attempting to monetize their experience, and yet we - the loyal consumers - pay nothing for the product. The AdWords of life. adwords.

How to Measure Your Facebook Ad ROI

The Social Media Incubator

There’s no area where that’s more true than in Facebook advertising. To figure ROI on your Facebook advertising, you need to calculate your cost per desired action.

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The Misery Of Monetization

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Neither was Facebook. You could argue that while Google wasn't created that way, they are one of the few brands that was able to turn it around in a spectacular fashion (thank you, Google AdWords ). adwords. facebook. Do you know which brands struggle with monetization?

Enter The Age Of Facebook Phone Calls | Small Business Mavericks

Small Business Mavericks

An app for the iPhone is on the way and there are rumors that a Skype Facebook app is in development. It also has astounding potential for small businesses who want to do business with their Facebook friends. About Us What’s a Maverick?

Embed Facebook Content Into Your Website | Small Business Mavericks

Small Business Mavericks

But I have yet to see a really good tool that allows you to embed Facebook content. Here it is in action, from SocialDitto’s own Facebook page: SocialDitto SocialDitto has been updated to include Twitter! About Us What’s a Maverick?

Why Social Media Is So Important for Your Business in 2014


Check out this infographic from Digital Insights on social media facts, figures and statistics from 2013: Facebook is still the leading social media network and continues to grow. Here are the latest facts and figures : Facebook now has 1.26 Facebook averages 1.23

Facebook Changes Page Layout Features | Small Business Mavericks

Small Business Mavericks

Tweeting Can Lead To Short-Term Traffic Gains » Facebook Changes Page Layout Features It used to be that Facebook fan pages weren’t allowed to interact with other pages or with Facebook profile walls. You had to do that through your Facebook personal profile.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Facebook has just announced it’s plans to expand it’s Facebook currency. – will no doubt be encouraged to use this Facebook Credit currency on their external sites. Facebook Money for Social Games. And Zynga are just ONE Facebook game company.

Can Ads Actually Make Foursquare Better

Convince & Convert

Plus, now more mobile users keep location turned on, automatically appending their locale to Facebook, Twitter, Instagram, and Vine posts. This sets up the same dynamic as Google has with its AdWords. mobile baer facts exacttarget Foursquare google google adwords kyle lacy

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

Unlike Google AdWords, there isn’t any certification for social media. So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. You’ve checked-in to a business via Foursquare, Facebook, and Google+. You’ve posted on Facebook while eating dinner, waiting in line, or in a meeting. B2B Social Media Facebook Media Twitter

Two Terms Marketers Need for Today's Media Landscape

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Active media is any form of media where the consumer can physically engage with it ( Facebook , Twitter , Google, etc.). So yes, you can tell TV show viewers to follow along on Facebook, but how many of them simply want to watch the TV show and go to bed? How do you think Google - as a search engine - would be performing if the sole form of revenue was driven by banner advertising on the search results and not the contextually relevant format of AdWords ? adwords.