Remove Adwords Remove Engagement Remove Facebook Remove Marketing
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. We also recommended Google AdWords.

Marketing 199
article thumbnail

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Mobile Marketing should be an integrated part of your marketing mix. Your content is top quality is engaging.

Trends 277
article thumbnail

How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. What is their engagement rate? On that final bullet: unless you fancy adding up all their likes and comments yourself, you’ll need a tool to calculate the engagement rate. How large is their following?

Analysis 186
article thumbnail

How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Shared media is about engaging stakeholders on social networks. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. Usually, the issue is a lack of strategy.

article thumbnail

How Facebook Marketing is Changing (And How to Be Prepared)

Buffer Social

Facebook, as a platform, is barely recognizable from the social network that launched to connect Harvard University students in February 2004. And looking ahead, the Facebook of five years from now is highly unlikely to resemble the product that 2.2 If Facebook is to thrive over the next 5, 10, 15+ years, it’ll need to evolve.

API 111