A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. It includes other influencers such as members of the public who have large or loyal social media followings. Adding other influencers will broaden this. This means posting stories and managing conversations to keep the community engaged.
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