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How to do keyword research for SEO and beyond

Sprout Social

Keywords are most commonly used in SEO, where website owners optimize their content using a specific target keyword. While keyword research is a necessary part of every SEO strategy, it has many other uses besides SEO. For instance, if you’re a digital marketer, your topics will include things like: SEO. The basics.

Research 102
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SEO Tool Review: LXR Marketplace

Bill Hartzer

LXR Marketplace is a website that gives you several website research tools to choose from in order to do SEO, and PPC research on a particular website address. The Daily SEO Rank Checker is the default page for the LXR Marketplace website. This particular SEO tool lets you track website rankings for up to five keywords.

SEO 94
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Never Use a Hyphenated Domain Name for Your Website

Bill Hartzer

silktide did an SEO challenge where they used 3 different domain names and web sites and saw if nonsensical content or real keyword rich content would rank better. This also totally blows some SEO conspiracy-theorists’ views of the Exact Match Domain update out of the water. But I digress.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279
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Search Engine Marketing Tool Review: SEM Rush

Bill Hartzer

This is one of the things that really makes the SEMRush.com website useful – it can let you know, almost instantly, the effectiveness of your SEO efforts. As I continued to scroll down, I found a listing of related keywords, which are perfect for SEO purposes when writing a blog post, an article, or setting up a money site.

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How Search Engine Optimization Adds Value to a Website

Bill Hartzer

Hiring a Search Engine Optimization consultant or SEO firm is very affordable. For pay per click through the Google AdWords program, the average cost per click (CPC) is $1.76 When you compare the cost of Google AdWords to the cost of hiring a search engine optimization professional, search engine optimization is still a bargain.

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SEMRush Review: How to Beat Competitors in Search

Razor Social

SEMrush is a website analysis tool to help you analyze and optimize SEO strategies. CPC: The average price of a click if someone advertised based on this keyword (in US Dollars). Costs: Estimate cost to advertise on Google adwords for these keywords (Hint: High cost with low keyword difficulty are good ones to focus on).

Review 68