Experimenting in Marketing: What I’ve Learned Running 25 A/B Tests on Ads for Buffer
Buffer Social
JUNE 28, 2023
To date, I’ve run 25 experiments in our Adwords account. There are two ways I come up with new experiment ideas: Analyzing the performance of the Adwords campaigns to look for friction points. My hypothesis was that the Cost Per Acquisition (CPA) would decrease by 10 percent with those changes.
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