Why Social Media Is So Important for Your Business in 2014

yMarketingMatters

Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.

Ultimate Guide to Measuring Social Media ROI

Sprout Social

Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. What Is Social Media ROI?

ROI 60

Trending Sources

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.

BrainDump: 101+ Things You MUST Know About Social Media For Business

SocMed Sean

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media.

Time-Saving Tools and Apps for Social Media Management

SocialFish

Social media helps you boost traffic to your website (and your physical office!), Appropriate, effective management is the key to ensuring you get the returns for your social media marketing investments. The app bills itself as your “personal social media manager”.

8 Google Analytics Tricks For Marketers

The Realtime Report

Google Analytics can help you boost your social media engagements, increase your conversion rates, and ultimately achieve business goals. AdWords. The AdWords reports showcase valuable ABC metrics from both AdWords and Analytics.

How to Track Links Shared on Social Media

Razor Social

When you share a link on social media channels, are you able to properly attribute your website traffic to a specific link? Google Analytics can help you understand and analyze referral traffic coming from different social media channels. Social Media bit.ly

URL 38

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.

How 16 Companies are Dominating the World’s Google Search Results

Viper Chill

Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Social Media

The Social Media Monitoring Metric We Need, But Can’t Get

Webbiquity SMM

Social media monitoring tools continue to proliferate in number and advance in functionality. Social media’s effects are often indirect, which makes “hard&# ROI measurement challenging. Good social media marketing creates positive karma.

21 Social Media Marketing Tips You Can’t Live Without

Sprout Social

Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel.

Tips 62

Pop Goes The Social Media Bubble

Twist Image

Is there a social media bubble? Just take a look at the news item published today, Pop went the social media bubble. These were all real companies, they insisted, with soaring revenue and healthy profits. Of course, even bloodied, none of these companies is going out of business. Social media is hardly dead. What's dead is the world's wild infatuation with all things social. Social media is a phrase that seems like a catch-all.

How to Measure the Value of Social Media

Sprout Social

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social Impacts More Than Just Social.

ROI 44

The Failure Of Social Media

Twist Image

Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. In fact, all media works.

Measuring Social Media ROI | Small Business Mavericks

Small Business Mavericks

» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand.&# What is often done is to use social media for SEO. About Us What’s a Maverick?

Not Tracking Social Media ROI is Your Fault

Convince & Convert

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. Is social media ROI attainable?

ROI 51

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. What Is Social?

Class 51

Facebook Ads or Google AdWords: Which One’s for You?

ProBlogger

Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). On the other hand, social networks, such as Facebook, have added another dimension to display network advertising.

16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today

Buffer Social

In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts. Social Pros by Jay Baer.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

The Top B2B Marketing Trends for 2018 – A Meta-Analysis

Webbiquity SMM

So whether through native advertising, sponsored content, amplification platforms like Outbrain and nRelate, or paying publishers and influencers directly, more companies will likely be paying for expanded content distribution in 2018. Social Media Marketing Trends.

Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field

Viper Chill

As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I focused on SEO, PPC and social media when we started out.

When You Need a Social Media Manager

Ari Herzog

When you need a social media manager, think of me? As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. With over a decade of professional experience in technology, journalism, and government, I have worked extensively in social media circles since 2004. I am an adjunct instructor of digital marketing courses at area colleges; and volunteer as President of the Boston chapter of Social Media Club.

Google: The search party is not over

Idaconcpts

Once Microsoft grew into a mature company, its stock has been fairly flat for the last decade after experiencing outstanding growth in the 1990's and many feel that Google's stock will fall into this trap. Has Google missed out entirely on the trend in social media?

How To Dominate Search With Social Media And PR

Harp Interactive

Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!

SEO 16

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. It is a global company.

Why Growing a ‘Teaching Company’ Improves Your Bottom Line

Convince & Convert

The educational system includes required reading on everything from marketing psychology to content to social, one-on-one discussion sessions, and weekly team member-led group discussions on various current events. The Art of Learning.

There Is No Salvation for the ‘Facebook Expert’

SocialTimes Facebook

This kills the single-channel marketer and a raft of Facebook-only companies at the same time. Back to the consultants and software companies, which had raised funding from venture-capital firms which themselves hadn’t used Facebook.

CPM 36

The Cost of Marketing on Facebook [Infographic]

Pamorama

The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Flowtown created this infographic to show data the company collected about who is marketing on Facebook.

Cost 99

Social Media Monitoring Tools Comparison Guide

www.pr2020.com

However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? The PR Strategies SEOs Haven’t Learned by Siege Media.

Brands 115

Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!).

Get Social Media Right: Five Things you Just Can’t Miss

ProBlogger

There’s no doubt social media is important for businesses to engage with potential and existing customers. Social media is best used for engagement. It’s a powerful tool that finally lets companies (of any size) get one-to-many with its customer base.

The Complete Beginner’s Guide to Quora Ads

agora pulse

Every day, interesting questions such as “ Why do people quit their jobs at dream companies like Facebook or Google ” get answered. If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze.

Is Social Media Inherently Viral?

Small Business Mavericks

The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral?&#

Your Blog Stinks! You Should Quit!

SocMed Sean

If your blog is for your company or organization, maybe it’s time to find a way to connect with your customers. The goal of a good blog should be return visitors, these are the folks that are going to share your stories with their social networks.

What’s the Secret to Monetizing Social Media?

ProBlogger

Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. I love what Gary Vaynerchuk says in this interview when asked, “How do you monetize social media?” His answer: the same way you monetize any other media. Social media is all about conversation. One company who is doing social media right is PETCO.

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Social Media.

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Social Pros Transcript For Your Reading Enjoyment.

The Future of Media Is Beyond The Screen

Twist Image

You can look at all of the innovations that digital brought - from the Internet to social media and beyond - and while many media pundits are excited about the opportunities that could happen in places like native advertising or content marketing, the form, function and factor of advertising still does the exact same thing hat it has always done. None of these are truly media platforms. It will be interesting to see which brands embrace media beyond the screen.