Ultimate Guide to Measuring Social Media ROI
FEBRUARY 6, 2017
Social media ROI is one of the most heavily debated topics in the online marketing world. Because measuring the effectiveness of social media marketing efforts isn’t as clear cut as, say, running a Google AdWords campaign. What Is Social Media ROI?
Why Social Media Is So Important for Your Business in 2014
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix.
10 Bold Social Media Predictions for 2017
DECEMBER 15, 2016
Social media played a huge role in the year, and its presence in our daily lives is only growing as time passes. The way we consume information, communicate with one another, and even the US Presidency was heavily influenced by social media in 2016.
Ultimate Guide to Social Media Marketing
OCTOBER 17, 2016
Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. Choosing Your Social Networks. Signing up for the next hot social network just to have an account is almost useless.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts and Stats.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? Social CRM is still confusing.
21 Social Media Marketing Tips You Can’t Live Without
JULY 13, 2016
Are you in charge of getting your company’s social media marketing up and running? Using social media to grow your business, generate leads and build a brand may seem like a huge task, and in some ways it is. Create a Plan for Each Social Media Channel.
How 16 Companies are Dominating the World’s Google Search Results
JUNE 6, 2016
Instead, that seemingly endless variety is actually controlled by just a handful of companies. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse. Social Media
How to Measure the Value of Social Media
APRIL 19, 2017
Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social Impacts More Than Just Social.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? companies now use social media for marketing.
The Social Media Monitoring Metric We Need, But Can’t Get
APRIL 11, 2011
Social media monitoring tools continue to proliferate in number and advance in functionality. Social media’s effects are often indirect, which makes “hard ROI measurement challenging. Good social media marketing creates positive karma.
Pop Goes The Social Media Bubble
AUGUST 16, 2012
Is there a social media bubble? Just take a look at the news item published today, Pop went the social media bubble. These were all real companies, they insisted, with soaring revenue and healthy profits. Of course, even bloodied, none of these companies is going out of business. Social media is hardly dead. What's dead is the world's wild infatuation with all things social. Social media is a phrase that seems like a catch-all.
The Failure Of Social Media
APRIL 19, 2013
Social Media doesn''t work for the vast majority of small businesses. That was the main message in the USA Today article titled, Study: Social media a bust for small businesses , published on April 17th, 2013. From the news item: "About 61% of small businesses don''t see any return on investment on their social-media activities, according to a survey released Tuesday from Manta , a social network for small businesses. In fact, all media works.
Measuring Social Media ROI | Small Business Mavericks
Small Business Mavericks
APRIL 16, 2011
» Measuring Social Media ROI Neil Glassman has a great article at Social Times titled “10 Measures Of Social Media ROI For Your Brand. What is often done is to use social media for SEO. About Us What’s a Maverick?
37 Free Marketing and Social Media Classes to Elevate Your Skills Today
NOVEMBER 30, 2016
When I first started out with digital marketing, I was blown away by the sheer amount of online marketing resources and social media classes. The list here includes free online courses in a number of social media-related topics and disciplines. What Is Social?
Not Tracking Social Media ROI is Your Fault
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. Is social media ROI attainable?
The Giant Robot Guide to Combining Marketing Tactics
OCTOBER 9, 2012
Research keyphrases using the Google Adwords Keyword Tool. Social Media. Post on the major social networks, Facebook, LinkedIn, and Google+. Measure sharing to optimize your social media activity. Today’s guest post is by Andy Crestodina.
16 Social Media Podcasts to Take Your Marketing Skills to the Next Level Today
SEPTEMBER 28, 2016
In our case, that means social media podcasts ! Here’s a list of 16 top marketing podcasts, covering 3 areas of social media marketing , with some top episodes from each podcast to check out! 3 Paid Social Media Marketing podcasts. Social Pros by Jay Baer.
Facebook Ads or Google AdWords: Which One’s for You?
JULY 25, 2012
Chief among the search advertising platforms is Google AdWords (Note that Google still dominates the search game with nearly two-thirds market share). On the other hand, social networks, such as Facebook, have added another dimension to display network advertising.
How To Dominate Search With Social Media And PR
NOVEMBER 2, 2010
Companies big and small are embracing social media and quickly diving head-first into the (deep, unfathomable) ocean of search engine optimization. Unfortunately in their haste to become digitally optimized these companies often neglect to create a cohesive strategy and fail to integrate optimally for maximum synergy. Early adopters of integrated social media and search strategies are seeing improved results in both areas, results that are greater than the sum!
What Traits Define a Social Media Marketer?
Techipedia: Tamar Weinberg
JULY 8, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?
When You Need a Social Media Manager
FEBRUARY 27, 2012
When you need a social media manager, think of me? As I elaborate on LinkedIn : I am looking for a full-time job as a social media manager. With over a decade of professional experience in technology, journalism, and government, I have worked extensively in social media circles since 2004. I am an adjunct instructor of digital marketing courses at area colleges; and volunteer as President of the Boston chapter of Social Media Club.
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. I focused on SEO, PPC and social media when we started out.
Why Growing a ‘Teaching Company’ Improves Your Bottom Line
Convince & Convert
JANUARY 14, 2016
The educational system includes required reading on everything from marketing psychology to content to social, one-on-one discussion sessions, and weekly team member-led group discussions on various current events. The Art of Learning.
There Is No Salvation for the ‘Facebook Expert’
JANUARY 26, 2017
This kills the single-channel marketer and a raft of Facebook-only companies at the same time. Back to the consultants and software companies, which had raised funding from venture-capital firms which themselves hadn’t used Facebook.
Google: The search party is not over
AUGUST 20, 2010
Once Microsoft grew into a mature company, its stock has been fairly flat for the last decade after experiencing outstanding growth in the 1990's and many feel that Google's stock will fall into this trap. Has Google missed out entirely on the trend in social media?
Social Pros 6 – Instagram Lessons from a Giant B2B Company
Convince & Convert
MARCH 8, 2012
This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. It is a global company.
Social Media Monitoring Tools Comparison Guide
OCTOBER 27, 2010
However, due to the vastness of the web, social media monitoring can often be a time-consuming and cumbersome task. This post offers a look at some of the popular social media monitoring tools available, as well as a free comparison-chart PDF download.
The Complete Beginner’s Guide to Quora Ads
APRIL 5, 2017
Every day, interesting questions such as “ Why do people quit their jobs at dream companies like Facebook or Google ” get answered. If you have experience with Facebook Ads Manager or Google AdWords, managing your ads on Quora will be a breeze.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
You may have noticed that it’s more challenging to get engagement on your company’s Facebook page of late. The same is true of Twitter, Instagram, Pinterest, and just about every other social media channel you know. The Live Event: The “New” Social Media Platform.
Get Social Media Right: Five Things you Just Can’t Miss
DECEMBER 10, 2014
There’s no doubt social media is important for businesses to engage with potential and existing customers. Social media is best used for engagement. It’s a powerful tool that finally lets companies (of any size) get one-to-many with its customer base.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? The PR Strategies SEOs Haven’t Learned by Siege Media.
The Cost of Marketing on Facebook [Infographic]
DECEMBER 3, 2011
The Facebook Advertising team has done a great job of working with company engineers to build a self-service, easy-to-use product that makes Google AdWords look quaint by comparison. Flowtown created this infographic to show data the company collected about who is marketing on Facebook.
Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
Techipedia: Tamar Weinberg
JANUARY 17, 2012
Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. I once worked for a company that had been kicked off eBay and Amazon for bad customer service (not my fault, honest!).
Is Social Media Inherently Viral?
Small Business Mavericks
APRIL 4, 2011
The ONLY Way To Manage Your Twitter Account » Is Social Media Inherently Viral? Social media offers Internet marketers a powerful way to get our message across, but it is work. 3 Responses to “Is Social Media Inherently Viral?
What’s the Secret to Monetizing Social Media?
JANUARY 19, 2012
Have you been able to make money from social media? Just like Darren Rowse of Problogger, there are people and companies out there who are turning a profit with social media. I love what Gary Vaynerchuk says in this interview when asked, “How do you monetize social media?” His answer: the same way you monetize any other media. Social media is all about conversation. One company who is doing social media right is PETCO.
Your Blog Stinks! You Should Quit!
JANUARY 1, 2012
If your blog is for your company or organization, maybe it’s time to find a way to connect with your customers. The goal of a good blog should be return visitors, these are the folks that are going to share your stories with their social networks.
What Bubba Gump Shrimp Can Teach You About Social Media
Convince & Convert
FEBRUARY 23, 2012
This is Episode 3 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Lauren Fernandez , the head of social media for Landry’s Restaurants. Social Pros Transcript For Your Reading Enjoyment.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. How Social Media Affects Content Relevance in Search : Why is social media so important? Social Media.
45 Marketing Tools to Consider for 2017
DECEMBER 21, 2016
It can streamline a lot of key marketing functions, and it’s proving itself as a great revenue driver for companies large and small. Research shows that companies that use marketing automation to generate leads have a 53% higher conversion rate on average. Social Warfare.