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What Every Marketing Department Needs to Know About Google+

Convince & Convert

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Through social connecting with Adwords, you can bet that every business with million dollar spends on Adwords will be testing what works for them.

Google 167
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Everything is being driven by mobile. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape. A balanced communications strategy is going to maximize the return on investment.

Marketing 199
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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. You can e-mail them at sales [a] mobify [dot] me with “non-profit” in the subject line to get the discount.)

Tools 247
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Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online

Techipedia: Tamar Weinberg

Google AdWords advertisers are increasingly being held accountable for the quality of their customer service. Google has integrated star ratings from consumer review sites like Epinions or Biz Rate – but only sites with four out of five stars or greater results get an extra line in AdWords with their star ratings. Like this post?

Adwords 171
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. This morning I typed into Google the search term: VoIP.

Marketing 217
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The Gift Of Facebook

Twist Image

The reason I'm such a massive advocate for Google and AdWords is because the advertising platform fits in with the user experience (it's additive). While I think Facebook can (and will) figure out their own, AdWords-like model that best fits their environment, it still has a ways to go. mobile commerce. mobile social commerce.

Adwords 102
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Android Marketing For Local Small Businesses | Small Business.

Small Business Mavericks

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. About Us What’s a Maverick? If you are a local small business anywhere in the U.S., you’d be doing yourself and your customers a favor to at least look into using Google Latitude for the Android.