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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. Company employees as ambassadors, for example.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. Company employees as ambassadors, for example.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Magazine reading time down 77.5 Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. A balanced communications strategy is going to maximize the return on investment. TV watching time is down 6.9

Marketing 199
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10 Book Recommendations From Team Sprout

Sprout Social

About the Author: Jon Gertner is an editor and technology writer at Fast Company magazine. Previously, he worked as a science, business, and economics writer at New York Times Magazine. The Idea Factory” is his first book. Recommended by Dan, Software Engineer. Extreme Programming Explained” by Kent Beck.

Team 40
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How to Strategize Your Annual Content Calendar Without Going Crazy

Convince & Convert

Magazines are arguably one of the first publications to rock content calendars. Their content calendars do this traditionally to help their customers (marketers) know how to connect their advertisements into the big picture of each magazine issue. When are there specific events in your industry, region, or company?

Content 60
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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Samir Balwani): Samir talks about the pros and cons of Tweeting by company representatives, from the CEO to a brand.

Marketing 265
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

She has written for major sites like Mashable and Smashing Magazine as well as published the book Internet Famous: A Practical Guide to Becoming an Online Celebrity. Her latest posts include Why Companies Need to Free Their Case Studies , Traits of the Perfect Success Story Interviewee , and What’s Missing From This Ad.

Blogger 168