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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. What types of media do they post?

Analysis 186
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20 Types of Digital Marketing that Works

Social Media Marketing

In a traditional PPC model like a Google AdWords advertisement, for instance, you only pay if anyone clicks on your ad and lands on your webpage. Content Marketing works to convert mere viewers into customers, enhancing online sales, gaining customer interest and creating brand recognition. With PPC ads, you pay for results only.

Types 90
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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?

Process 162
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Top Five: Major Google Ad overhaul and more

Sherrilynne Starkie

This week's top 5 social media must-know news including Google Ads, Instagram AI, Twitter Media, Facebook Kids and Voice Search. Google shelves Adwords. Google is introducing new brands for its advertising products: Google Ads , Google Marketing Platform and Google Ad Manager. Facebook Kids comes to Canada. Follow List.

Google 170
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Facebook On The Brain

Twist Image

Facebook is messing with your mind, people. There is this very real, very public outcry against Facebook (again). There are people (and, many of them are much smarter and more informed than I) who are claiming that it is these types of affronts that will, inevitably, lead to their downfall. what''s wrong with you?

Adwords 94
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How to Run YouTube Ad Campaigns That Convert

agora pulse

Many businesses flock to Facebook and Instagram for their video ad campaigns, but YouTube Ads is a powerhouse brands shouldn’t ignore. YouTube Ad campaigns are created and processed through the Google AdWords powerhouse system. Some brands find the system intimidating and never pursue it as a result.

YouTube 103
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Are Brands Ready For The Instagram Economy?

Twist Image

For most brands, when they think of Instagram, three ideas probably enter their noggins: 1. The fact that the company got bought by Facebook in back in April 2012 for about one billion dollars (it still stings for most). What if there was a way - a real way - for brands to make money (serious money) on Instagram?