Idaconcpts
DECEMBER 21, 2010
We spend so much time optimizing our Adwords campaigns, to filter out the searches we do not need, ensure our ads are well-positioned and don’t cost the earth. Adwords landing pages can have much more freedom than pages on your website, as typically you can forgo much of the optimization you do on your main site to appease search engines.
Bill Hartzer
APRIL 29, 2013
Vizion Interactive , an SEO Agency, has launched a Google AdWords campaign where they are specifically targeting searches for a competitor’s brand name. But, in this case it’s Blueglass, an interactive marketing agency that has had its share of controversy in the past few weeks.
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Marketing to Serve
DECEMBER 3, 2017
“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Remarketing is very plainly, showing promotional material to someone who has already been in contact with your brand. Why create an AdWords remarketing campaign? Remarketing campaigns receive a large number of impressions.
Social Media Strategies Summit
APRIL 15, 2021
Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one?
Webbiquity SMM
JUNE 7, 2018
In survey after survey, year after year, lead generation is a top priority for B2B brands. This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. Guest post by Brandon Brown.
Social Media Strategies Summit
FEBRUARY 4, 2021
Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible. The LinkedIn strategies for B2B brands. LinkedIn marketing for B2B brands is not rocket science. So let’s start from the beginning.
Social Media Strategies Summit
FEBRUARY 1, 2024
And even if you manage to figure that out, you’re still fighting for attention with other brands in your niche. But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. Do they have a branded hashtag?
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