Convince & Convert

MARCH 8, 2012

I think, long- term, that’s a smart play. Eric: Yeah. I think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. So there are many kinds of engagement or interest around the brand.

Company 120

Company Instagram B2B Survey 120

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. This is not news for B2B brands, but B2C brands might take note, too. 57% of LinkedIn’s traffic is mobile. It’s also a little low, when compared to Facebook’s 98% mobile. Source: Pew Research Center.

Statistics 145

Statistics LinkedIn Marketing B2B 145

Buzz Marketing for Technology

FEBRUARY 12, 2014

Since the mobile marketplace is extremely dynamic and the mobile consumer is ever changing, don’t become complacent just because you launched a responsive-design site. Moreover, 20 percent of mobile users use it as their primary device. Moreover, 20 percent of mobile users use it as their primary device. touch, swipe).

Apparel 236

Apparel iPad Mobile Loyalty 236

Buffer Social

NOVEMBER 30, 2016

PPC for lead generation and B2B. You can also access a number of webinars and white papers to enhance your digital marketing expertise, and best of all, everything’s mobile-friendly so you can learn on the go, whenever you have time! Using Google AdWords. PPC for lead generation and B2B. Mobile app analytics.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. Yes, but wait—this one is different.

B2B 293

B2B Trends Analysis Marketing 293

Buzz Marketing for Technology

MARCH 13, 2014

For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles. 5 Ways CMOs Can Master Their Online Customer Experience As mobile devices continue their gains in popularity and usage.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. Why would you spend a lot of money, resources and staff hours on mobile ads if the online or mobile experience itself frustrates, irks and turns away customers?

Mobile 243

Mobile Advertising Adwords Data 243

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. If you do, don’t make these mistakes in Google AdWords.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MAY 29, 2018

92 percent of mobile video viewers share videos with others. Something to consider: Some tests say people respond more to square videos on mobile , while horizontal videos perform better on desktop, regardless of platform. At our agency, we recommend that most businesses run ads on Facebook, Instagram, YouTube, and Google AdWords.

Platform 150

Platform Campaign Video YouTube 150

yMarketingMatters

FEBRUARY 28, 2016

In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business. Consumers Are Mobile. Consumers Are Mobile. Responsive Website & Mobile Marketing are a Must.

Social Media 100

Social Media Marketing Mobile B2B 100

agora pulse

APRIL 10, 2019

For example, did your most recent sale come solely through a Facebook ad , or was it a combination of Facebook, Adwords, and organic search? Should you invest more in Adwords or Facebook ads? For instance, if you’re running a B2B business, conversions can take weeks, or even months to occur.

Conversation 112

Conversation Facebook How To Adwords 112

Twist Image

AUGUST 16, 2012

Almost every single company (B2B and B2C) is looking for more and more ways to become more social (and we're not just talking about chasing likes on Facebook or followers on Twitter ). Facebook needs to find what Google uncovered in their AdWords model. Are they all tanking? Will it be the same kind of advertising? broadband internet.

Social Media 102

Social Media Adwords Advertising LinkedIn 102

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. Social Media Facts & Figures for B2B Sales by Inside View.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing.

Social Media 118

Social Media Adwords B2B Training 118

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog, She Geeks , covers education, mobile, social media, web, and technology. Her blog, A Digital Girl , covers social strategy, Twitter, technology, mobile, and more.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JANUARY 19, 2012

gShift automatically tracks organic vs. paid vs. mobile (an increasingly important segment) traffic and goal conversions for each. The ability to show country-based rankings (e.g., results for a company.com site, Canadian results for a company.ca site) is helpful. The ability to track external pages is another nice feature. URL links).

Software 140

Software Review SM2 Alterian 140

Techipedia: Tamar Weinberg

JANUARY 5, 2011

Local/Mobile Search. Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. 74 B2B Link Building Queries for B2B SQO Link Prospecting (Ontolo): B2B websites need link profiles too. SEO: Strategy. SEO: Information.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Buffer Social

AUGUST 9, 2016

billion of which access the social network via mobile devices. Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. Mobile News Feed. By default, Facebook will show the ad on the desktop News Feed, mobile News Feed, and the desktop right column.

Advertising 40

Advertising Facebook URL Campaign 40

Webbiquity SMM

SEPTEMBER 8, 2010

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K

Research 191

Research Social Media B2B Statistics 191

Hootsuite

FEBRUARY 20, 2020

99% of users in 2019 accessed social media on mobile. 72% of B2B marketers who use paid channels online used paid social in 2019. 70% of YouTube watchtime happens on mobile. 85% of Pinterest use happens on mobile. 97% of B2B marketers use LinkedIn for content marketing. Time spent on social increased by 1.4%

Statistics 145

Statistics Social Media Marketing YouTube 145

Webbiquity SMM

MARCH 11, 2013

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS. to $1.67), to the phenomenal growth in paid search clicks (driven by Google utilizing more screen real estate for these) to demonstrating how the Google display network is effective and complementary to organic SEO efforts.

SEO 192

SEO Paid Search Engineering Reputation 192

Convince & Convert

AUGUST 25, 2010

Starbucks is not only offering free Wi-Fi in all stores come this fall, but also unveiling their Starbucks Digital Network that all in-store web and mobile users will have the opportunity to enjoy (it’s a partnership with Yahoo!). Why would Starbucks need their own digital network? What’s Next (Potentially)?

Facebook 142

Facebook Yahoo Collaboration Social CRM 142

Sprout Social

OCTOBER 17, 2016

If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Just make sure your landing page is mobile friendly because people will be viewing it on their phone or tablet. Quick Stats 64% of B2B companies in the U.S.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Whether B2B or B2C, customers are buying based on what they need. It simply “ turned up the volume &# with social and mobile tools — allowing customers to take utility to new heights.

Social Media 119

Social Media Strategy Mobile Consultant 119

Webbiquity SMM

NOVEMBER 28, 2011

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Social Media Statistics by The B2B Guide to Social Media ** 5 Stars This is one of the most amazing and comprehensive sources of social media statistics anywhere (other than the Webbiquity blog marketing research section, of course). Or that 73% of U.S.

Statistics 219

Statistics Research Social Media B2B 219