Optimize Your AdWords Campaigns

PWB Marketing Blog

I have been working with a client to optimize their AdWords campaigns. As I was reviewing AdWords campaigns yesterday, I realized that one client had edited landing page content based on ideas I had provided. Here are a few quick tips to consider when creating a new AdWords Campaign: 1) Create good on page content that uses relevant keywords. Need help setting up your B2B AdWords campaigns? Marketing AdWords Search marketing

20 Most Expensive Google AdWords Keywords [Infographic]

PWB Marketing Blog

Ever wonder which keywords are the most expensive with Google AdWords? Google AdWords is an auction-based marketplace where advertisers bid on keywords for top placement in the search results. B2B Internet Marketing Google Analytics Google AdWords

Trending Sources

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers.

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company.

26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” Social Media Minute: 25 B2B Marketing Uses of LinkedIn by MLT Creative.

Top Ten Reasons You Know You’re a Social Media Expert [Humor]

PWB Marketing Blog

Unlike Google AdWords, there isn’t any certification for social media. B2B Social Media Facebook Media TwitterHow do you know if you’re a social media expert? There’s not a test to take that’ll tell you how good you are. There’s a low barrier to entry. Create a free account and voila!, you’re on social media (on a side note, that’s why there’s a lot of costly mistakes made).

Pop Goes The Social Media Bubble

Twist Image

Almost every single company (B2B and B2C) is looking for more and more ways to become more social (and we're not just talking about chasing likes on Facebook or followers on Twitter ). Facebook needs to find what Google uncovered in their AdWords model. adwords. Is there a social media bubble? Did it pop just like the dot-com bubble back in 2000? In a word: no. CNN would have you believe otherwise.

Stop Being A Digital Immigrant

Twist Image

It is something that affects both B2B and B2C markets. A responsive website, a mobile experience, a decent email database, a social media presence and ad spend that tips more towards AdWords than towards newspaper advertising doesn't count as digital transformation, and it certainly doesn't count as thinking/being born digital. adwords. google adwords. This is the fundamental challenge of most brands today. They are not born digital (as Don Tapscott would say).

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Why CMOs Should Stop Being Addicted to Pay-per-Click Ads Back in 2001, when Google AdWords was just launched, I.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. B2B Marketing and Social Media. Nine out of ten B2B buyers say that when they’re ready to buy, they’ll find vendors.

Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. B2B Internet Marketing Integrated Marketing Facebook Media Mobile Marketing PWB QR Code SEO Social Media VideoTop Trends In Digital Marketing.

5 Social Media & Digital Marketing “Must Haves” for 2016


In this Part One, I recommend concentrating on and implementing the following “Must Have” tactics in 2016 to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business.

Web Lead Tracking Explained: How to Get High Quality Leads with the Internet

Techipedia: Tamar Weinberg

For example, some firms tie one phone number to all of their Google AdWords ads. Other firms tie a phone number to each keyword within the AdWords campaign. This is a guest post from Brad Shorr. . A lot of entrepreneurs and midsize firms say they “get a lot of web leads.”

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). SEO has the biggest impact on lead generation for B2B companies. B2B Lead Blog ). Think AdWords isn’t important?

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Search Traffic Declining? You’re Not Alone (and What to Do About It)

Webbiquity SMM

Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Experiment with AdWords, social network advertising, Bizo , and other ad networks.

How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Does the agency have any industry-accepted certifications, such as being an AdWords Partner?

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Taxonomy in Content Curation


As an example, when I select Social Media B2B , the keywords on the left become specific to that topic. Adwords (52). These are selected because they relate to the B2B based on what the content tells us.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity SMM

The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Running AdWords ads and examining keyword performance is another option.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

” Or that49% of B2B journalists write blogs, and 84% are on Twiter? Among the multitude of stats you can find here about blogging, LinkedIn, Facebook, Twitter, video, social gaming and more: • 49% of B2B journalists have blogs. 85% of B2B journalists are on Facebook.

37 Free Marketing and Social Media Classes to Elevate Your Skills Today

Buffer Social

PPC for lead generation and B2B. Using Google AdWords. PPC for lead generation and B2B. Content Marketing for B2B Enterprises. Topics include : End-to-end B2B marketing tactics and strategies.

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How to Amplify Your Content ROI

Convince & Convert

Statistics show that 71 percent of B2B companies use content for lead generation. If you want to be specific, you can also try Google Adwords keyword planner. These digital days, content has taken on a new meaning.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Common B2B SEO Mistakes and How to Solve Them (Online Marketing Blog): B2B’s slow adoption of new technologies often costs them in viable leads. 74 B2B Link Building Queries for B2B SQO Link Prospecting (Ontolo): B2B websites need link profiles too.

Online Content Curation: The Key To Building Visibility, Authority And Value


Intelligent content curation has emerged as a new and powerful tool for B2B marketers, allowing them to easily sift through the flood of content, cost-effectively advance online thought leadership, and drive business through new and innovative customer interactions.

Ultimate Guide to Social Media Marketing

Sprout Social

If you're in the B2B space, LinkedIn is a must. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena. Quick Stats 64% of B2B companies in the U.S.

Not Tracking Social Media ROI is Your Fault

Convince & Convert

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook.

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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

5 Killer SEO Insights from Analyzing a Billion Dollars in AdWords Spend by The Daily DEO Blog. ** 5 STARS.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Easier to set up than Google AdWords. If set up and managed incorrectly, it can be costly, but less so than Google AdWords. Behaviors , which contain things like … B2B company size.

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

How do B2B social media marketing practices differ from B2C companies? Third, the survey was heavily consumer-oriented; b2b figures would be different. Blogging “increases Twitter reach by 113% for B2B companies and 30% for B2C companies.&#. B2B SOCIAL MEDIA.

Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

From a pure competitive research standpoint, gShift isn’t quite as robust as a tool like SEMRush (which provides AdWords keywords and click costs in addition to complete target organic keywords), but it does offer significant integrated functionality nonetheless.

Women in Blogging: 125 Fearless Female Bloggers


Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Mary is the go to resource for pay per click advertising with Google Adwords, Yahoo, and Microsoft AdCenter.

11 Signs Your Business is in Dire Need of Blogging

Writtent Blog

For more insight, check out How B2B Brand Storytelling Can Benefit Your Business. As soon as you stop paying the bill for the ad space or adwords, these website visitors and leads will go away. Does it feel like your business is stuck in a bit of a marketing rut?

Social Frosting, Google Plus, and SEO – a Conversation

Convince & Convert

His new book “Social Marketing to the Business Customer&# with Paul Gillin about B2B social media marketing is available now. . 25:39 – Google, Adwords and G+. This is a recent podcast about Google Plus by Eric Schwartzman @EricSchwartzman who provides online social media training , social media strategy and social media policy governance.

Understanding CTR vs. Conversion Goals

PWB Marketing Blog

I am working with a couple of AdWords clients right now that are really struggling with meaningfully analyzing the return on their AdWords campaigns. For B2B companies this often gets trickier. I suggested that they add conversion codes to better understand what may be working when the question came up, “Well what is the difference between Clickthrough-rate (CTR) and Conversions?

What Bubba Gump Shrimp Can Teach You About Social Media

Convince & Convert

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. But that obviously won’t be able to work forever, the same way AdWords has 2, 5, 10, 50 different ads running at a time. They surveyed about 2,500 B2B consumers or buyers.

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

Our hypothesis is that Facebook Ads will become a strong component in every marketers toolkit much the same way as Google AdWords is today. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision.

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

4 Tips for B2B Marketing on Facebook by Mashable. While acknowledging that Facebook may have limited use in b2b marketing , Leyl Master Black nevertheless offers “tips for creating a powerful presence on Facebook that will engage a business audience&# such as becoming an industry resource by sharing blog and webinar content, expanding beyond your wall using ecommerce or lead generation promotions, and “lightening up&# through the use of humor, quizzes and polls.

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies.

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Facebook can’t be stopped and here’s why!

Buzz Marketing for Technology

In my Top 10 B2B Marketing Predictions for 2010 blog post last year I called that day to be February 14, 2010 (betting on the social activity that the holiday brings) but I was actually 2 months late – the first time Facebook surpassed Google was on Christmas day 2009.