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The Social Media Analytics Compass: What and How to Measure

Razor Social

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

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Are Most Advertisers Asleep At The Wheel?

Twist Image

It seems simple enough, but in a world of Google AdWords , real-time bidding, Facebook ''s newsfeed and more, you can iterate, optimize and build different destinations (or landing pages) for a brand to test and learn - in real time - what is working and what is failing. google adwords. web analytics. google adwords.

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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

And what’s the sentiment around those conversations? Share of voice data shows you the number of conversations around your brand and the sentiment behind those conversations. Social media analytics tools simplify this process by identifying all your brand or product mentions across platforms. Brand management.

SEO 144
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Think AdWords isn’t important? The Atlantic ). Convince & Convert ). Convince & Convert ).

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Some of Adam Singer’s points include demonstrating passion, getting full analytics, limits of 140 characters, and being in full control of the content and the website. This post echoes that sentiment and provides specific social networks that you should establish your presence on. Matt McGee offers tips on how to do this.

Marketing 265
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13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

Sprout offers the same competitive analytics on Instagram too. In addition to finding all your brand mentions, you can track discussion and sentiment around the latest topics emerging in your area. Find out how Sprout can boost your competitive analytics and research with a free trial today. iSpionage.

Analysis 102
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45 Marketing Tools to Consider for 2017

Razor Social

Analytics and Testing. Testing, analytics, and optimization of your marketing activities are critical to success. Testing, analytics, and optimization of your marketing activities are critical to success. Google Analytics. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

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