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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

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Snap Provides Tips for Advertisers Looking to Tap into Super Bowl Discussion

Social Media Today

Some tips to help improve your Super Bowl tie-ins on Snap.

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Pinterest Provides New Tips on Effective Pin Advertising Approaches

Social Media Today

Some tips to help you maximize your Pin promotions.

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TikTok Shares Key Tips for Advertisers in ‘What’s Next’ Trend Report

Social Media Today

The latest trends of note for marketers, as identified by TikTok.

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Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion

Social Media Today

Some tips to help improve your Super Bowl tie-ins on Snap.

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Reddit Publishes New Playbook for Gaming Advertisers

Social Media Today

Some new tips from the Reddit ads team.

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