The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. Buffer Social.

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Why Semantic Analysis trumps Sentiment Analysis

Buzz Marketing for Technology

For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. Another problem with sentiment is statistical confidence in the data.

Trending Sources

The 17 Best Social Media Management Tools

Webbiquity SMM

Monitoring and managing even a moderately active business social media presence can be time-consuming. The number of people using social media continues to grow, usage is increasing, and more networks require attention. Sprout Social. 4) Sprout Social.

Are You Measuring Your Social Media Efforts?

Idaconcpts

Businesses that have jumped on the social media train will do well to make sure that they monitor their social media efforts. Before you start monitoring your social media platform, you’ve first got to know what you should be paying the most attention to.

20 Social Media Blogs You Should Read in 2012

Pamorama

Social media is now an essential component of doing business. It’s important for marketers to keep up with the ever-changing social media landscape so they can align their strategies and achieve the results they’re looking for.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)

Firebelly

2012 was an exciting year in the social media space. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. 100 Fascinating Social Media Statistics and Figures From 2012. Blog Social Media Social Media Marketing

Social Media Marketing World Key Take-Aways #SMMW17

Katie Lance

I just returned from the ‘Super Bowl’ of all social media conferences; Social Media Marketing World #SMMW17. And, ironically I know my take-aways only scratch the surface of what was covered at Social Media Marketing World.

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7 Brands Winning Social Media During the Olympics

Simply Measured

How to Create a Conversion-Based Social Campaign Download. The Games in Rio also have the dubious distinction of being the first Games where the USOC and IOC have banned non-official partners from using Olympic footage and Olympic-themed content on social media.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media.

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Why Is Social Media Measurement So Hard?

Convince & Convert

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

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The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

If you answered yes to any of these questions, you may need a refresher course on social media etiquette — and perhaps real-life etiquette also. Here are some egregious sins that you must not perform on social media sites. Perhaps that why I love social sites so!?

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics.

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Social Media is Dead, Long Live Big Data

Laurel Papworth

Shares Social Media has trained artificial intelligence and now Big Data is taking over. They are focussing on the DATA behind social media. SMH big data social media. TIP: if you sell housewares advertise to those that just bought a house ^^.

Data 49

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

The notion of using social media for business has gone from cutting edge to commonplace in an amazingly short time. And for those laggard firms still resisting social media, recent changes by Google now make it all but imperative. Social Media Marketing Tips and Tactics.

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Your Brand Screwed-Up On Social Media, Now What?

Almost Savvy

This is important because there are critical lessons here for all of us using social media for business. For those of us who are heavy social media users, it was easy to see how this probably happened. Things move very quickly in the world of social media.

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Stop Believing These Common Social Media Myths

Sprout Social

Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content. That’s why I’ve decided to bust some common social media myths that need to be put to rest. Social Used to Be Free. The decline of organic reach has prompted social marketing expert after social marketing expert to state that, “social isn’t free.”

The Significance of a Social Media Revolt: How Binders Full of Women Exploded

Techipedia: Tamar Weinberg

In an election this close, at this late a stage, where women represent the majority of the undecided, the significance of this spasm on social media is hard to overestimate. all advertisers are going to put the best possible spin on their products). Featured Social Media

100+ Social Media Monitoring Tools

Pamorama

From fans to followers, brands are actively working to engage their current and future customers via social media — and online reputation management is quickly becoming a vital part of doing business. Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts.

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One Social Media Metric to Rule Them All

Visually SM

Please excuse the nerdy headline—I’ve been on a real “Lord of the Rings” kick recently—but if I can borrow some of Mr. Tolkien’s flare for the dramatic, I will say that there really is one social media metric out there should be monitored more closely than the rest. Social Media

Jim Sterne on social media metrics: reach, influence, sentiment.

Social Media Citizens

I asked Jim what metrics and KPIs marketers should take into account regarding social media marketing. But I also wanted to know what he thought about all these new metrics and KPIs “social media mavens” are introducing all the time. Sentiment is indeed hard to measure.

Social Media Lessons from America’s Biggest Company

Convince & Convert

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media.

Why Social Media Is Important for Content Marketing

agora pulse

Social media and content marketing go together like tea and digestive biscuits and one without the other just won’t work. In this article I’m going to tell you why social media is important for content marketing and give you 5 practical ways optimize your content marketing results.

7 Levels of Social Media Engagement

Laurel Papworth

There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media.

The Frightening Ramifications Of High-Frequency Advertising

Twist Image

It's not a question of "if" creativity and advertising will be automated, it is a question of "when." There is a certain speed that the business of advertising has entered into, and it's going to shift from areas like the time we spend on finding the right media placement and pricing, down to the actual ad creative itself. It's not hard to imagine two massive technological innovations that are about to collide and change the landscape of advertising forever. media.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

How to Successfully Mine Your Social Media Data

Sprout Social

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). What Is Social Media Data?

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Mashable Punks Readers With Social Media Article

Shift Digital

The title of the article was: 5 Reasons Social Media is Ruining Marketing. As is the norm on Mashable, I expected to read about how social media is changing the way we think about marketing, and opening up opportunities for new ways to connect with consumers.

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Social Media Ecommerce: The Complete Guide to Social Shopping

Sprout Social

Social media grew from connecting friends on Facebook to uniting brands and communities across platforms. Over the past decade, social media has become an integral part of people’s lives and, in turn, your marketing strategy. Popular Social Media Platforms for Ecommerce.

How to Drive Real Sales Leads From Social Media

Socialmouths

Ask a marketer for social content ideas and you get a plethora of exciting ideas. Ask them for social content ideas that bring in sales-ready leads and you get a much more subdued response (and perhaps some flustered looks). It’s not easy to create social content for lead generation.

6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Sentiment Graph for a Talking Bag. Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment may even out in short order.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

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100+ Social Media Monitoring Tools

www.pamorama.net

Social media monitoring helps brands discover, in real time, who is saying what online and where the conversations are happening so they can respond in a timely fashion. Businesses also need to measure, analyze, and report on their social media efforts. Sentiment analysis.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook and Twitter: Twitter rolls out photo tagging. Any social media updates that we missed?

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Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. Assuming that you can take the same approach for traditional and social is like assuming that you can use a hammer just like you use a screwdriver.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media.

How to Use Social Media and Analytics for Better Customer Loyalty

Simply Measured

We just wrapped up a webinar with Bitly entitled “How to Use Social & Web Analytics for Customer Loyalty.” Examples of great social loyalty programs. Usually, she said, social customer loyalty programs attempt to build close knit communities and increase sales.

Social Media Is CRM

Social Media Network Marketing

Social Media lends itself to Customer Relation Management. Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. As a result, those companies that use the strongest social CRM integrations should increase revenue; expand market share; improve their corporate image and, maybe, even fine-tune product development to offer items with the most wished-for features or capabilities.

10 Surefire Ways For A Business To Fail At Social Media

SocMed Sean

There are a lot of ways to engage in social media, some of them effective…some of them not. Want to fail at social media? Social networking is not about sending messages to like-minded groups of people. Online social networking is no different.

The Must-Follow Principles of B2B Social Media Success

Convince & Convert

How an internally driven social plan (versus externally created) leads to a trustworthy and speedy network. Why “social” means “democratic” when it comes to structure. How letting down your competitive guard leads to a successful B2B social presence.

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