Trolls, Smear Campaigns, and Reputation Management
OCTOBER 18, 2012
All because the company wouldn’t buy advertising with the Internet giant. She accused DeLon of doing it for publicity and he paid a high price for taking a political stand, including death threats and a vicious Internet smear campaign created to ruin his reputation.
7 Keys to Facebook Advertising Success
FEBRUARY 17, 2017
I host a near-monthly free webinar called the Keys to Success, where I break down the details of when Facebook advertising does and does not work. Many advertisers have unrealistic expectations that ads will or should always work — or they should be easy.
Benefits of Online Reputation Management - Social Media
Social Media Network Marketing
AUGUST 19, 2010
Thursday, August 19, 2010 Benefits of Online Reputation Management - Social Media Online Reputation Management comprises of various elements. I admit social media is a great tool for doing online reputation management. Online Reputation Management comprises of various elements.
Are Brands Confusing Advertising With Marketing?
JULY 18, 2013
It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. This marketing professional then said, "I think that they don''t get digital," which surprised me even more considering this agency''s known reputation for quality digital.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
The answer lies within a smart investment in social media advertising. There are lots of ways to advertise on social media sites, but we are just going to cover 3 of the most popular: Facebook, Linkedin, and Twitter. So many social media options, so little time.
11 B2B Marketing Predictions for 2011
Buzz Marketing for Technology
DECEMBER 8, 2010
Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley).
65 Terrific Social Media Infographics
JANUARY 30, 2011
Social Web Reputation Management Cycles. Advertising Analytics Blogging Branding Demographics Facebook Infographic Marketing Metrics Reputation Social Marketing Social Media Social Networking Twitter Information graphics
What Advertisers Want: 6 steps to Attract Advertisers to Your Blog
JULY 30, 2013
How do advertisers determine whether a blog is worth their marketing dollars? Here are six ways bloggers can become more attractive to advertisers. One of the growing metrics on an advertiser’s radar is a blog’s social media page. Get Advertisers Involved.
Seven Ways to Change the Perception of PR
AUGUST 2, 2011
some PR firms will lie, cheat, manipulate and then just smear your reputation to get what they want…the whole PR profession really needs to get a grip …”. I collected a number of communication industry failures and then derived a few simple habits that might help protect your reputation.
GoDaddy: Good Marketing Or Reputation Problem? | Small Business.
Small Business Mavericks
APRIL 3, 2011
» GoDaddy: Good Marketing Or Reputation Problem? Their Super Bowl commercials with scantily clad women have upset some people despite the Web hosts increasing business as a result of the advertising. 4 Responses to “GoDaddy: Good Marketing Or Reputation Problem?
Top 5 Signs Your Business Should Not Be Using Social Media
DECEMBER 15, 2011
Related articles which may interest you: Social Networking Friends vs. Real Life Friends How to Find and Ban Members in Facebook Groups How To Manage Your Online Reputation By Using Google Alerts Twitter Etiquette: Outside Voices, Inside Voices and Whispers Disconnected in a Hyper-Connected World.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. For every single advertisement, a traditional copywriter generates 50-100 headlines.
The 12 Best Competitive Intelligence and Benchmarking Tools
MAY 3, 2016
To answer the second, here are the 12 best tools for comparing your brand’s performance to your top competitors in terms of web traffic, social media brand mentions, target keywords, online advertising, organic search visibility, and other factors.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
This is his personal blog, where he shares his perspectives on social media — the convergence of marketing, advertising, and PR on the Web — for marketers, agencies, enterprises, and individuals. Social media is now an essential component of doing business.
Best Internet Marketing Posts of 2011
Techipedia: Tamar Weinberg
JANUARY 5, 2012
The 4 Layers of Online Brand Marketing : With your brand as the core, you then have a website, then content development and off page SEO, and finally social and reputation management. Display advertising looks to increase over time, especially from eMarketer studies and available data.
Will Lack of Creativity Be the Demise of the PR Industry?
OCTOBER 22, 2012
Like Perlut, I cut my teeth on reputation management and big brand crisis communications. But losing the battle – and ultimately the war – because we don’t tend to be as creative as advertising agencies?
How Airlines Use Social Media: Lessons for Everyone
JUNE 26, 2011
Advertising Brand Branding CRM Facebook Infographic Marketing Reputation Social Media Social Media Marketing Strategy Twitter WOM Word of Mouth advertisng AirAsia airBaltic Airline airlines Delta JetBlue KLM Social network Social Networking Southwest Airlines Virgin America WestJet
Search and Social Lessons from the Zenith Social Media Marketing Conference
JUNE 10, 2014
They also advised that marketers set SMART goals, and presented a selection of best practices for advertising on popular social networks: Among other key takeaways from Grant and Katy: • Use the scientific method.
Don't Confuse An Influencer With Influencer Marketing
JUNE 17, 2016
More often than not, these paid influencer marketing initiatives are little more than paid advertising with a celebrity endorsement. So, it looks, feels and acts nothing influencer marketing but, rather, traditional advertising. From that post: "Marketing and advertising works when there is trust between the content provider and the audience. would be to help them understand that a brand can't buy trust, but they can - over time - build community and earn reputation.
25 of the Best Web Presence Optimization Guides of 2012
MARCH 11, 2013
Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. PR is part SEO, part audience development, part advertising, and part social media.
Social Media – the Next Frontier!
Buzz Marketing for Technology
MARCH 9, 2011
The most recent Super Bowl is a prime example of just the sheer volume of conversations that can be created about a brand and how badly the advertisers will go to tap into those conversations to get some “Social Lift” for their brand even.
Facebook Experiments With Real-Time Advertising | Small Business.
Small Business Mavericks
MARCH 26, 2011
It has a competing advertising model. For the longest time, serious advertisers online went to the pay-per-click line, and Google was the beginning of that line. But then Facebook became the popular social network and introduced its own PPC advertising model.
Your Logo is NOT Your Brand – Marketing Brand Strategy in a Nutshell
JANUARY 26, 2016
When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Every brand touch is an opportunity to influence perceptions, to build your reputation.
Data is the New Oil
MAY 13, 2012
For example, a New York advertising executive, who wrongfully received 9/11 grant money and paid his dues, is still chased by his past as the first page of results from a Google search of his name presents only results related to the 9/11 event.
7 Ways Guest Posting Can Boost Your Reputation
MAY 1, 2011
Today, we’re going to look at the brand and reputation that can be created through smart guest blogging. From building an audience for your own blog to increasing awareness of your product, here’s why you should guest blog for reputation alone. But amongst experts in online advertising, the opposite belief is true. You don’t need to sell advertising space on your blog, nor do you need to have something to sell in order to understand the value here.
5 Step Success Strategy to Prioritize Social Networks for Your Business
SEPTEMBER 2, 2016
Related Stories 10 Questions You Must Answer Yourself Before Hiring a Social Media Agency in 2016 Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime! Every marketer and business leader is faced with the challenge of where to prioritize their time and investment.
Best Web Presence Optimization Guides and Tips of 2011
MARCH 26, 2012
Online Reputation Management and WPO. 6 Ways to Manage Your Online Reputation by Content Marketing Institute. HOW TO: Manage Your Online Reputation Using SEO by Mashable. ” Reputation Management Social Media Marketing Web Presence Optimization Adam T.
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Reputation Management. Reputation Management. 5 Extreme Tactics for Removing a Reputation Attack from Google’s Index (Trackur): I like Andy Beal’s extreme tactics post: find a real violation and get them kicked out of Google.
Social Advertising Success
NOVEMBER 9, 2013
The difference is that promoted Tweets just advertise a specific message with a one-time fee. It’s important to decide how to spend your advertising budget prudently and make it go as far as possible. How (and Why) to Clean Up Your Online Reputation.
Apple: A Case Study in Why Brands Should Control Their Stories
NOVEMBER 8, 2011
The iPad was going to save publishing and advertising. Advertisers claimed people would finally interact with ads and Apple would charge a bundle for these. Advertisers forget we like ads on our terms, not theirs.
Your Social Listening is Broken. Here’s Why.
JUNE 14, 2016
We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations.
Leveraging Your Company’s Internal Power for Good Social
Convince & Convert
FEBRUARY 8, 2013
Click to read more » Social Pros Podcast advertising brand communities customer service facebook online reputation public relations social media social media integration Social Pros superbowl traditional mediaSonny Gill, U.S. Cellular @sonnygill.
How PR 2.0 Created the Social Media Bubble
JANUARY 5, 2011
Common business actions include sales and brand reputation for companies, and donations and advocacy for causes. For that matter, current social media metrics fail to measure attitude (reputation), the hallmark of PR. reputation sales Three AImage by John Petrick.
3 Things Marketers Can Learn From Teenagers
Convince & Convert
APRIL 22, 2014
In some ways, marketing and advertising materials are like the bully in the room. And our reputation has a massive impact on sales. Digital Marketing audience branding carrie morgan digital marketing reputation targeting Image via BigStockPhoto.com I came across an Inc.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
How can social, PR, SEO, and online advertising efforts be coordinated to maximize brand visibility? How to Amplify Your Content Strategy with Social Media Advertising by Content Marketing Institute.
Social Network Identity: Anonymity, Pseudonymity and Accountability -Media140
NOVEMBER 15, 2011
Anonymity is a temporary name, often “Anon” and Accountability is the reputation and trust you gain with that name. Salman Rushdie is accountable to the reputation and trust he has built up over the years.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest Marketing Tips for SEO, Traffic, and Online Reputation Management KISSmetrics presents some statistics about Pinterest, how it compares to Tumblr, and tips for marketers looking to get more out of the Pinterest network. People like to collect things.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Online Reputation Management.
10 Ways to Woo Would-be Advertisers on Your Blog
NOVEMBER 17, 2012
That will not only help increase traffic to your blog: it will also attract advertisers to buy ads. but to make that a reality, you need to know how advertisers are evaluating your site. Here are ten factors that would help you understand what the advertisers consider before they’ll approach you about buying ad space. Your blog must explicitly announce to the potential advertisers that it is ready to sell ads. 10 Ways to Woo Would-be Advertisers on Your Blog.
Your Brand Screwed-Up On Social Media, Now What?
OCTOBER 4, 2012
It’s often what happens next that can make, break or save a brand’s reputation. Business Twitter Advertising Branding trustHeadline from CNN. Bad things can happen to any business or brand.