SEPTEMBER 30, 2016
Consumers Want Personalization And Privacy
JUNE 12, 2015
Consumers say that they hate advertising, but the truth is that they hate bad/untargeted advertising. Advertising works when it knows its audience. Do you feel that Amazon is breaching your privacy? The reasoning is that consumers have completely confused the difference between "privacy" and "personalization." A few days ago, TechCrunch published a scathing editorial piece based on a new study titled, The Online Privacy Lie Is Unraveling. privacy.
The End Of Privacy. The Beginning Of Personalization
SEPTEMBER 18, 2013
In this chapter, I also identify that one of the biggest challenges facing businesses today is their ability (or inability) to better explain to consumers the chasm that exists between privacy (knowing a lot of personal information) in contrast to personalization (knowing what people are doing online to create a better experience for them). Did you know that Google accounts for close to a third of the worldwide online advertising revenue? It removes the privacy issue (hopefully.
Will Facial Recognition Ads End Privacy?
SEPTEMBER 10, 2012
There’s a new attack on privacy: Facial recognition -driven advertising. Privacy’s Last Stand? It’s no secret that the current era of social check-ins and big data mining infringes upon traditional privacy norms. Check-In with Your Face from redpepper.
The Other Side Of Privacy
MAY 16, 2011
You can't throw a rock and not hit a concern about privacy and the use of our data online. From newer media initiatives (think Facebook Beacon ) to cyber-attacks (see what Sony has been dealing with ), not a week goes by that some sort of privacy breach or plans for a corporation to do something funky with consumer's data isn't in the news. The other side of privacy. The truth is that you decide how much data you're creating and your own level of privacy. advertising.
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
Tracking consumers around the clock obviously yields a ton of valuable data for businesses and advertisers. Your location is very, very valuable to marketers.
AUGUST 30, 2016
AUGUST 25, 2016
The Complete Guide to Instagram Ads: A Step-by-Step Guide to Advertising on Instagram
MARCH 16, 2017
Using the Facebook advertising system, marketers can now reach any specific segment of Instagram’s 600+ million users. Instagram advertising uses Facebook’s advertising system which is very comprehensive and powerful.
Protecting Your Online Privacy: How to Keep Your Online Activity Private from Pirates, Hackers and Marketers
Techipedia: Tamar Weinberg
SEPTEMBER 11, 2012
The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Online privacy is an issue that impacts ALL of us.
How to Stop Retargeting by Advertisers
JULY 30, 2014
One final way, though, is to take control over your online privacy. Are you sick and tired of being retargeted ? Have you gone to a merchant’s website, maybe a hotel website or even some other ecommerce business and now their ads are following you all over the internet? Even on Facebook?
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
A Longed For New Privacy Settings. Head over to your Privacy Settings, and Edit Settings for How Tags Work. The possibilities for advertising and other creepy activities based on this information – priceless!
Legal and Ethical Issues in Marketing
MAY 28, 2015
For example, when does data collection become an invasion of privacy? Privacy Concerns and Data Collection Data collection is the first step in any good marketing campaign. This is why advertising through Google or Facebook is so appealing to businesses.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads
MAY 27, 2016
Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
It turns out, that while Social Code will help companies with apps and tabs and that jazz, their real area of focus is Facebook advertising – a different animal altogether. Facebook advertising is most definitely an area where I can see specialization being prudent right now.
Getty Images vs Creative Commons and Privacy: What Bloggers Need to Know
APRIL 8, 2014
How To Opt-Out of Social Ads on LinkedIn in 5 Clicks
AUGUST 11, 2011
Sadly, those of us who live our lives online have become accustomed to hearing that we’ve been opted-in to sharing information we had no intention of making available to our friends, to applications or to advertisers. Click on Manage Social Advertising.
How to Get Your Profile and Data Completely Disconnected from Klout
OCTOBER 30, 2011
If you are not satisfied with their response, you have the right to seek help with your Privacy Commissioner in your country. Blog Influence Klout Social Media klout klout score privacy remove klout account social mediaLATES UPDATE.
A Little Privacy, Please! Your Rights and Social Media Policies
JUNE 14, 2013
Gross Hacker Marketing
NOVEMBER 4, 2016
Growth Hacker Marketing is about using technology and analytics to outsmart more traditional advertising tactics, to get you better customers for a cheaper acquisition cost. privacy. Tags: advertising. Do you want customers or email addys? They're not the same thing. Customers, right? Then start acting like it. Most brands seem to be on this strange run for information acquisition over customer acquisition.
Twitter: Gnip’s Audience API Now Generally Available
JULY 13, 2016
Twitter has been beta-testing Gnip’s Audience API since last October, and the social network announced Tuesday that the application-programming interface is now available to all advertisers. Protect user privacy.
Ads Worth Spreading
MARCH 2, 2012
People hate advertising. I prefer to turn the phrase a little bit: people don't hate advertising. people hate bad advertising. Think about privacy: people want their privacy? That's the point of advertising: to make a brand an idea worth spreading. privacy.
Facebook Testing Ads on Messenger Home Screen in Australia, Thailand
JANUARY 25, 2017
Head of product for Messenger Stan Chudnovsky offered more details in an interview with Kurt Wagner of Recode , saying the ads will be similar to carousel ads in Facebook’s News Feed, with cards from five different advertisers.
Seven Tools for Your 2012 Marketing and Communication Plans
NOVEMBER 8, 2011
Privacy. Privacy will continue to be a big discussion, with sites such as Diaspora coming out of beta and launching to the public. If your company doesn’t use television advertising, this likely isn’t something you need to consider.
Forensiq to Provide Ad Fraud Detection Services for Twitter MoPub
JUNE 16, 2016
She wrote: Mobile in-app programmatic advertising is the fastest-growing segment of digital advertising. As consumers spend more time in mobile apps and inventory grows exponentially, advertisers are looking to reach this audience on their mobile devices. In fact, we found that 115 percent more advertisers invested ad campaign dollars on MoPub Marketplace in the fourth quarter of 2015 versus the fourth quarter of 2014.
Twitter Adds Aggregate User Age Information to Gnip Audience API
OCTOBER 5, 2016
Just as was the case with the Audience API’s 10 original user models, we worked diligently to protect individual user privacy throughout the process of surfacing aggregate age data. Twitter advertisers: What do you think? Twitter announced the addition of aggregate user age information to the Audience API (application-programming interface) from Gnip. Aggregate user age information became the 11th demographic model available for audience analysis, joining: Gender. Language.
Bots And The Next Wave Of Marketing
MARCH 25, 2016
Bots have been the bane of marketers for nearly as long as online advertising has existed. advertising. online advertising. privacy. Hello, Human. When you open the new Quartz news app , it takes a few minutes to get your bearings. This is not your father's news app. There is no infinite scroll, and there is no standard headline matched with a big image to capture your salivating attention, and get you to click.
What Keeps The Chief Marketing Officer Awake At Night? - Part 1
SEPTEMBER 9, 2013
If you take a close look at some of the world''s most respected brands, the Chief Marketing Officers are not much more than Chief Advertising Officers. You would think that after decades of advertising and communications from banks and investment advisors to help people better manage their money, that things would be better. advertising. advertising agency. advertising agency network. chief advertising officer. integrated advertising agency.
JANUARY 11, 2013
If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. In this case, it’s in the form of selling your data and even pictures to advertisers.
How Facebook Could Become Irrelevant
NOVEMBER 20, 2012
But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Will the next generations be lured to Facebook by Farmville and stay for the advertising?
Messenger Platform v1.3: News Feed Ads Launch Messenger Conversations; Sponsored Messages Debut
NOVEMBER 8, 2016
Apps Facebook Ad Targeting advertising Bots Buy Buy Button Call-to-Action Buttons calls to action Chat Bots Checkboxes David Marcus Deep Linking Developers Facebook Messenger List Templates Lists m.me
Google to Pay $22.5 Million to Settle FTC Privacy Charges
AUGUST 9, 2012
million dollar civil penalty to settle FTC (Federal Trade Commission) charges that Google misrepresented themselves when it came to the privacy of Apple users. That violated an earlier privacy settlement between Google and the FTC. Google has agreed to pay a $22.5
In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2
SEPTEMBER 12, 2016
When advertisers select Messenger as a destination for News Feed ads, they can use any call to action in their ad, such as “shop now” or “learn more,” to link to Messenger. Facebook announced the launch of Messenger Platform v1.2,
The Price Of Personalization
OCTOBER 25, 2013
What kind of advertising do you want? Sometimes we forget about the role of advertising. Advertising doesn''t have to be a nuisance or annoying. The true role of advertising is that it acts as a commercial vehicle of information delivery. In my second business book, CTRL ALT Delete , I delve much deeper into the problem of how marketers have done a terrible job of explaining the difference between privacy and personalization. advertising. privacy.
Evolution of Privacy on Facebook
JULY 19, 2010
During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. I have found this chart that illustrates Facebook’s evolution of privacy from the early days in 2005 up until recently.
Does Google Deserve More Credit?
OCTOBER 30, 2012
Google changed its privacy earlier this year , uniting its many disparate policies across different products into one holistic company-wide statement. The company waged an extensive public relations and advertising effort to explain the new policy to the general public.
The Do Not Track Button
MARCH 7, 2012
And, while Google is not "reading" your email, it is scanning the content and delivering relevant advertising to you based on that. Ultimately, these trackers are trying to put an advertisement in front of you that will make you take an action. People often lament advertising, but what they really don't like is untargeted messaging (because it lacks relevance). Odds are that you want personalization, but you also want to maintain your privacy. privacy.
EC Sends Statement of Objections to Facebook Over WhatsApp Acquisition
DECEMBER 20, 2016
Breaking Up Google
JANUARY 27, 2014
Google takes these actions to drive revenue for its advertising products. Revenue is derived from a wide array of advertising properties, including search, YouTube, ads in products like Gmail, and the far reaching AdWords network. It may be time to break Google up.
Consumer Trust Is Not What You Think It Is These Days
FEBRUARY 21, 2017
Consumers are loyal to brands that respect their privacy, and that demonstrate their trustworthiness by safeguarding customers' personal information. advertising agency. privacy. What is the number one reason that a customer is loyal to a brand? Some might think that it's all about price. If a customer can save a few dollars, they will jump that brand ship without thinking twice.