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Meta Advertisers Report System Glitches Are Pushing up Ad Prices

Social Media Today

Meta says that it has been working to address some problems in its ad delivery process.

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Ad Prices are Going Back Up

Jon Loomer

Meta released their Q4 earnings , and the average price per ad was up year over year for the first time in three nearly years. It could also be that advertisers are spending more than ever. The post Ad Prices are Going Back Up appeared first on Jon Loomer Digital. What’s causing this? Meta’s total ad revenue skyrocketed to $38.7

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Meta Advertisers Report That System Glitches are Pushing Up Ad Prices

Social Media Today

Meta says that it has been working to address some problems in its ad delivery process.

Price 177
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What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

Such a move could be enormously disruptive to Meta’s advertising business, which has been by far its biggest revenue driver to date. It would also disrupt advertisers. This law aims to give users more control over their data, which could further restrict Meta from collecting it for advertising and other purposes.

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

If you’re a newer advertiser, this will almost always be the recommended approach. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. Ecommerce brands with a deep catalog of products with varying prices and a higher ads budget may be the best fit for this approach.

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Meta Advertising Expectations and the Most Common Phrase

Jon Loomer

If you’re a Meta advertiser who manages ads for others, it’s important you make this phrase a regular part of your language: “It depends.” Let me explain… The Simplistic Question Those who are ignorant to the complexity of Meta advertising expect direct and specific answers to simple questions.

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Effective Meta Advertising: Key Metrics Simplified

Jon Loomer

Meta gives advertisers seemingly limitless metrics that can distract us. If your goal action is a purchase, you could technically add a couple of metrics here as well: Total Value Return on Ad Spend Especially if you sell many different products of varying price points, value and ROAS are critically important. Be careful.

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