Nielsen Report: Blogs Still on the Rise | ClickZ

Nielsen. Nielsen Report: Blogs Still on the Rise. By the end of 2011, the Nielsen/McKinsey company had tracked over 181 million blogs around the world, up from 36 million in 2006. readers to Nielsens 181 million global blogs, but one can reasonably ask whether there are almost as many writers as readers. And women bloggers represent a desirable audience for advertisers, especially CPG companies. Tags: Nielsen Publishing.

The 9 Ways to Advertise on Snapchat [INFOGRAPHIC]

Simply Measured

Nielsen Media Impact. Is your brand advertising on Snapchat (or exploring the option)? Snapchat is a force to be reckoned with when it comes to attracting the minds, hearts, and eyes of social users — especially younger social users.

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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. Pros and cons of Facebook advertising. Advertising

What New Data Tells Us About Blog Advertising

Convince & Convert

Advertisers have partnered with bloggers for years, particularly in the women’s lifestyle space, because of the highly targeted and desirable audience (women 18-34), the association with premium content, and high social engagement. The Rise of Subscription-Based Advertisers.

Facebook Announces Several Measurement Products, Integrations

SocialTimes Facebook

The social network announced the following new products or integrations: Nielsen Catalina Solutions: Nielsen Catalina Solutions will provide consumer-packaged-goods advertisers with ways to understand the impact of Facebook and Instagram on in-store sales. Measure this: Facebook Wednesday announced a host of new products and integrations with its measurement partners.

Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard

The Realtime Report

Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. It’s like, “Hey, it’d be easier to advertise in this one newspaper if everyone in the world reads this one newspaper.”

Facebook Under Fire: Do Marketers Care?

SocialTimes Facebook

For a company expected to earn $17 billion this year, maintaining the confidence of its advertisers is paramount to retaining its expected future position as the leader in attracting brand advertising dollars. Clients from great startups to established Fortune 500 brands are continuing their bullish investment in Facebook advertising despite the accidental misreporting of video duration and completion metrics.

Facebook Announces Several Metrics Updates, Corrected Bugs

SocialTimes Facebook

Facebook pointed out that it already taps companies including comScore , Moat , Nielsen and Integral Ad Science for third-party verification, and it is exploring additional options.

The Shocking ROI of Influencer Marketing

Convince & Convert

Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Influencer Marketing ROI Blows Online Advertising Out of the Water.

23 Outstanding Social PR Guides

Webbiquity SMM

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews.

Key Factors For a Successful Client-Agency Relationship


Back in February, our CEO Jonas Klit Nielsen , shared his thoughts in a guest post on Findgood’s Blog. The post addressed the key factors in building a successful client-agency relationship.

Facebook’s Atlas to Wind Down Ad-Serving Business, Focus on Measurement

SocialTimes Facebook

Facebook announced Friday that its Atlas advertising platform will phase out its ad-serving activities to focus on measurement. Facebook then introduced a completely revamped Atlas , focused on “people-based marketing,” at Advertising Week in September 2014. Head of client measurement Erik Johnson provided more details on the plans for Atlas in a blog post : More than 300 of the world’s top advertisers have run measurement campaigns with Atlas in the past 18 months.

Two Cheers for Facebook’s Celebrity Influencer Crackdown

SocialTimes Facebook

This week, the social media giant began requiring public figures with verified profiles to adhere to its policy for advertiser-sponsored posts. That jibes with recent research from Nielsen showing that only 8 percent of North American consumers say that celebrity endorsements resonate with them, even as 66 percent trust consumer opinions posted online.

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The Digital Agency of the Future [Report]


Piggybacking on trending stories alone won’t cut it in 2013 – it will be about making meaningful brand connections with those trending stories.” – Jonas Nielsen, CEO, Mindjumpers (follow on Twitter @ Klit_Nielsen ).

Embrace The Shift Away From Stuff - Strategy Magazine Column

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nielsen. Tags: advertising agency. Audio streams trump everything when it comes to music. That may seem obvious, but one could argue that it is both sudden and scary to see just how quickly consumer behaviour has changed. Neilsen recently released data on the rise of music streaming and the net of it was that audio streaming had a 76.4% year-over-year increase for music consumption in the U.S. Comparatively, CD album sales were down 16.3%

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Nielsen found that this effect works both ways.

When the Wrong Mouth Speaks

Geoff Livingston

I have some doubts about the Nielsen study, but I agree with branded content taking last place on trust. Never in the chart do you see the words “produces content” even though Edelmnan is a leader in native advertising and content production.

Interview with Social Media Citizen: Jonas Kit Nielsen

Social Media Citizens

Advertisement blog comments powered by Disqus Top Videos Previous Entry The Best Viral Ever: A hunter shoots a bear!

The Tune-Up Of TV

Twist Image

Yahoo News ran a fascinating news item titled, Nielsen shows how people use TV differently , recently. According to the article: "Because of the changes, Nielsen is considering redefining what it considers a television household to include people who get service through Netflix or similar services instead of the traditional TV signals, Turrill said. " Nielsen is evolving its definition of TV. are advertisers? Television is an advertising-driven medium.

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10 Examples of Social Media ROI [Infographic]


This evolved into attracting an audience via a one-to-many approach, with brands using tools like survey responses, subscription data, and Nielsen scores before delivering advertising via traditional media. Does social media drive ROI? Many brands are still plagued by this question. .

David Fischer Responds to Facebook Video Metrics Flap

SocialTimes Facebook

Suzanne Vranica and Jack Marshall of The Wall Street Journal reported last week that the social network disclosed the glitch in a post on its advertising help center several weeks ago, admitting that it only included video views of more than three seconds, which artificially inflated its data for average time watching videos, and Facebook said in a statement to the two reporters: We recently discovered an error in the way we calculate one of our video metrics.

Social Media In 2012: The Good, The Bad & The Ugly (5 Must-Reads)


From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer.

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

In the early days of digital marketing, brands would be completely confused why their advertising was not performing, when there was such a large and growing audience online. remember the always-present debate with brands that went something like: "if all of these people are online and the advertising is so highly interactive, why don't our ads perform for us as well as our TV spots?" For years, I would listen to brand leaders complain that search advertising doesn't work for them.

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Nielsen BuzzMetrics. If you’re familiar with terms like product placement and slotting fees, and your brand is familiar to consumers through prime time TV advertising, you should probably evaluate this tool. Nielsen’s monitoring covers more than 100 million blogs, social networking sites, discussion boards and other sites where consumers can post content. Until fairly recently, keeping track of your organization’s online presence was relatively easy.

When TV Becomes An Accessory To YouTube

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And when advertisers designate video views as the objective of their campaigns, that step translates into up to a 60% decrease in cost-per-view for video ads, the company said." Billion From Video Advertising This Year. To this day, most media pundits still see Google as a one trick pony (search advertising). Google suddenly starts a strong contender in the video advertising space (which is, exactly, what this is starting to look like). banner advertising.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Nielsen, Gallop, Newspoll, I don’t care, you all suck. Facebook Advertising and Sentiment.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

It’s not just the explosion of social media, but the fact that according to a Nielsen study that confirmed the most trusted source of information in all countries surveyed world wide is earned media, also described as what use to be known as word of mouth.

How to Increase YouTube Engagement [Infographic]


Nielsen says that it reaches more U.S. adults ages 18-34 than any cable network, a sweet spot for advertisers. Is YouTube marketing worth it? More than 1 billion unique users visit YouTube each month.

The Shift To TV Everywhere

Twist Image

The promise to advertisers was all about the captive audience at a set time on a set date. Yes, the branding power has now been extended because people do use a DVR or download their shows from iTunes , but this changes the advertising model. There is no doubt that brands and their media reps are getting smarter and better at capturing attention, but the format of TV advertising must adjust to this. advertiser. advertising. advertising model.

Using Social Media as a Communication Tool [Infographic]


In fact, social media is transforming the way organizations communicate — the many social tools that are available today are very cost-effective compared to traditional approaches such as email and online advertising.

This Week in Social Media - 3/26/2013

Social Media Marketing

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. So-called "native advertising" is being discussed more widely these days.

Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Are you prepared to use social media as a communication tool, not just another advertising medium?

Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Source: Nielsen Global Trust in Advertising Survey. You can track customers right from your advertising efforts to where they make the purchase. Guest Post by Jessica Davis.

How to Drive Value into Your Social Marketing

Peg Fitzpatrick

Social media has evolved from social interaction to big business as advertising dollars are now being diverted from traditional marketing to social media marketing campaigns and advertisement. Nielsen Survey on trust in advertising.

Social Media News Ticker: Twitter Debuts New Ad Types, Vine Gets Direct Video Messaging

The Realtime Report

Google, Nielsen deepen ties for ad ratings on YouTube – an extended deal between Google and Nielsen means that YouTube will be offering more ad-tracking capabilities, for an extended period of time, from Nielsen; the goal is to bring more ad dollars to YouTube (CNET).

How Much Should You Pay Social Media Influencers?

Sprout Social

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know.

What Does 2013 Hold for Social Media?


As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers.

What Snapchat’s Impending IPO Means for Social Media Marketers

Ignite Social Media

Snapchat has signed on several partners ( Nielsen being one ) to measure ad effectiveness, but few platforms track your owned-content performance. IPO Snap IPO Snap Metrics snapchat advertising Snapchat Analytics Snapchat IPO snapchat marketing Snapchat Measurement Snapchat Metrics snapchat news Snapchat Social Media snapchat updates SnaplyticsSnapchat continues to gain momentum with Millennial and GenZ audiences, and time spent on the channel is still growing.

The Future of Social Media Is Mobile. Are You Ready?

Simply Measured

Think about these three statistics: 92% of people trust recommendations from individuals (even if they don’t know them) over brands ( Nielsen ). Mobile Advertising Via Social Media = Opportunity.

Digital Marketing Predictions from the Experts: 2017 Edition

Simply Measured

Targeting will become more precise as data sets and machine learning continue to develop, which will make digital advertising more cost-effective and influence more brands to go digital-only in their advertising.