80% of Twitter’s Ad Revenue Comes From Mobile

The Realtime Report

Twitter just announced its first quarter earnings report for 2014, with impressive gains in advertising: total revenue grew 119% year-over-year, with 90% of those earnings coming from advertising. Of that advertising revenue, a huge chunk – 80% – came from mobile.

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A Quick Guide to Social Media Advertising

Later

If you’re looking to reach new audiences, social media advertising can be the quickest and easiest way to achieve your goal! Understanding Different Types of Social Media Advertising. Social Media Advertising Step #1: Choose Your Campaign Goal. Advertising on Instagram.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

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Mobile Ad Spending Grows 105% in 2013

The Realtime Report

In 2014, mobile ad spending will account for nearly one-quarter of total digital ad spending worldwide, according to the latest estimates from eMarketer. Much of this growth is driven by increased mobile ad spending from Facebook and Google. Is your brand spending on mobile advertising?

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Mobile Video: 92% of Viewers Share Content

The Realtime Report

Mobile video viewers are highly likely to share mobile video content, according to a new study by the Interactive Advertising Bureau. Out of the 200 mobile video viewers surveyed, 92% share mobile video content with others. Only 12% share video via Twitter.

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Most Profitable Mobile App Marketing Strategies

Social Media Marketing

Technology has been on constant change and almost everything has been going mobile these days. People are on the move and the convenience mobile gadgets provide has made more and more people utilize it. What are Mobile Apps? What is Mobile App Marketing?

76% of Mobile Video Ads Are Viewed In-App [Study]

The Realtime Report

Mobile video is rapidly becoming the new darling of the digital advertising world, and the Mobile Marketing Association (MMA) recently conducted its first Mobile Video Benchmark Study to examine mobile video performance.

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Social Networking Stats: Twitter’s US Mobile Ad Revenues Top Facebook’s, #RLTM Scoreboard

The Realtime Report

Twitter: over 500 million users. Twitter’s US Mobile Ad Revenues Top Facebook’s — But Facebook Will Win Next Year. Twitter takes the lead over Facebook in US mobile advertising revenues in 2012, according to the latest eMarketer forecast. But by next year, Facebook will beat out Twitter “by a significant margin.” Twitter’s mobile advertising revenues in the US will total $129.7

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US Mobile Ad Spending Will Top $4 Billion in 2012

The Realtime Report

Mobile advertising spending will total more than $4 billion by the end of 2012, according to eMarketer estimates. And new research by Millennial Media reveals that certain industries have seen tremendous growth (more than 400% year-over-year) in mobile advertising.

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UK Mobile Ad Spend Grows 126% in 2013

The Realtime Report

The latest estimates from eMarketer show staggering growth in UK mobile advertising. Mobile ad spend for 2013 will total over £1 billion (around $1.89 Previously, eMarketer forecasted 90% growth in mobile advertising from 2012; now, an upward revision expects 126% growth.

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The 10 Key Mobile Trends for 2011

Mindjumpers

You can connect with him on Twitter @Conversionation. Mobile marketing is becoming increasingly important. In case you are not convinced: according to Morgan Stanley, within five years the number of mobile Internet users will surpass the number of desktop Internet users.

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Facebook Introduces Audience Insights, Twitter Unveils ‘Mute’, Yahoo Gets Mobile & More | Social Media Snapshot

Harp Interactive

Categories: Blog , Facebook , LinkedIn , Pinterest , Social Media Marketing , Twitter Tags: CardMunch , evernote , Facebook , facebook audience insights , language targeting , linkedin , mobile ads , mute button , Pinterest , social media , Social Media Snapshot , Twitter , Yahoo! Below are highlights of changes on top social media platforms for the week ending May 16, 2014: New on Facebook Facebook Introduces Audience Insights Big news for Facebook advertisers and marketers!

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Best Place to Advertise Online in 2014?

The Social Media Incubator

Twitter has increased their ads since hitting the IPO scene, and Facebook introduces video ads to their news feed early on in 2014. An obvious reason to why these sites are increasing advertising is easy: results. But which social media site might be best for advertisers?

Social Networks See Majority of Traffic Coming From Mobile

The Realtime Report

Mobile is accounting for a huge portion of social networking use; for newer platforms like Instagram, Snapchat and Vine, use is “almost exclusively mobile.” LinkedIn and Tumblr are the only two social networks seeing more desktop use than mobile.

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How to Choose the Best Mobile Strategy for Your Business

Convince & Convert

These days, mobile strategy is an imperative for marketing departments across every industry. While today’s CMO is looking at mobile advertising and optimizing websites for tablets, the first word on everyone’s mind is “app.” This is a ripe opportunity for mobile.

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Mobile Gaming To Grow Faster Than Social, Online Gaming

The Realtime Report

Mobile gaming is growing more rapidly in the US than either social or online casual gaming, according to an eMarketer report. With its rapidly expanding audience, mobile gaming will also lead in advertising growth. The top sources of revenue for mobile gaming are: paid downloads.

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Social Networking Stats: #RLTM Scoreboard, Facebook’s Mobile Ads More Effective Than Twitter’s

The Realtime Report

Twitter: over 500 million users. Do Facebook Mobile Ads Work Better Than Twitter’s? Facebook mobile ads are more successful than Twitter’s, according to a new report by TBG Digital. While advertisers on Twitter have reported high rates of success with mobile users , the new data from TBG Digital reveals that ads in consumers’ Facebook newsfeeds on their mobile devices get 4x as many clicks as similar mobile ads on Twitter.

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Twitter Makes Two Changes to Increase Revenue | Social You Should Know

Ignite Social Media

Meanwhile, the last couple of earnings reports for Twitter can best be described as flat. This week, Twitter made two (more) changes to try to increase revenue. Facebook Will Punish Advertisers with Slow Mobile Page Loads. Two announcements came from Twitter this week.

How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. You can tap into the power of Twitter ads, Twitter video, Twitter lists and more.

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Mobile Is Here – Are You Ready for Mobile Marketing?

yMarketingMatters

OK, we know that mobile Internet usage is rising exponentially, and clearly, it is no fad, its here to stay. Smartphones and tablets are becoming a paramount marketing consideration, and skyrocketing mobile use has critical implications for business.

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Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via Twitter. Facebook Accounts For 17% Of Mobile Ad Revenue in U.S. We recently looked at mobile ad spending in the UK ; in the US, spending on mobile ads is also increasing rapidly, approaching $9.6

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Social Advertising: Growth of Native Ads To Outpace Display

The Realtime Report

Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Sponsored Stories on Facebook, Promoted Tweets on Twitter) will total $1.53

Native advertising is here to stay

Sherrilynne Starkie

Advertorials have been almost since the dawn of the news business; the concept of native advertising is nothing new. The hope is that readers will click through to the advertisers own web property. Like it or hate it, native advertising is here to stay.

Social Media News Ticker: Facebook Launches Mobile Ad Network, Snapchat Adds Text Chat & Video

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, YouTube, Vine and Snapchat: Facebook. Facebook Audience Network mobile ad network launches At f8 – last week Facebook launched its new mobile ad network; as the program rolls out over the next few months, developers can sign up or talk to their ad rep about getting early access (TechCrunch). Twitter.

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Why Social Media Advertising Is On The Rise

Small Business Mavericks

Social media advertising is a sweet blend of pay per click advertising and social media. Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. That’s not surprising given that mobile usage is going up by the day. Mobile marketing is a big thing, but social media advertising is even bigger. I think will likely see more increased revenues and an increase in advertising.

Mobile Technology and Your Small Business

Ari Herzog

Mobile technology is not one thing. Mobile technology is all these things and more. In my opinion, mobile technology is the future of all communications for your business, internally and externally. Is your small business taking advantage of mobile technology?

The Absolute Guide to B2B Advertising on Quora

Oktopost

The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. 60% of advertisers on Quora are B2B. There are several factors that make Quora especially well-suited for B2B advertising.

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Social Networking Stats: Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads, #RLTM Scoreboard

The Realtime Report

Twitter: over 218 million monthly active users. via Twitter. Over 50% of Facebook’s Q4 Revenue Comes From Mobile Ads. ” The evidence is in: in Q4 2013, 53% of Facebook’s advertising revenue came from mobile ads (on iPads, smartphones and other mobile devices).

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7 Common Mobile Fundraising Mishaps and How to Avoid Them

SocialFish

Luckily, your organization doesn’t have to spend years cultivating your mobile fundraising strategy the way a chef would work meticulously on his caramelizing. Forgetting to steward mobile donors. Mobile donation page. Twitter. Twitter.

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14 Tips to Generate More Leads, Conversions and Sales Using Twitter

Pam Moore

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. You can tap into the power of Twitter ads, Twitter cards, Twitter lists and more.

Land Rover Hashtag-Twitter Hashtags in Advertisements | Freelance.

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Land Rover Hashtag-Twitter Hashtags in Advertisements by Jesse on April 23, 2009 I’ve seen recently that some advertisers are starting to use Twitter’s hashtags in their advertising.

Mobile vs. Social – Round 1: Ding! Ding! Ding!

Cody Ward

Mobile or Social? In the blue corner we have Mobile! This includes mobile app development, responsive web design, push notifications, and mobile targeted paid advertising. We’ve seen why your business should go mobile recently with mobile devices overtaking PCs. This includes posting and resource investment in your favorite networks including: Facebook, Twitter, LinkedIn, Pinterest, Flipora, etc. Mobile Marketing Social Media

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Twitter’s Average Ad Rates Drop 81% In Two Years

The Realtime Report

The cost of the average ad on Twitter is falling; data from Twitter’s annual report reveals a drop of 81% overall since Q1 2012 in average ad rates, and a drop of 18% in just the last three months of 2013 ( Quartz ). Twitter’s declining ad rates [via Quartz].

Social Networking Stats: Facebook Tops 1 Billion Users on Mobile, #RLTM Scoreboard

The Realtime Report

Twitter: 241 million monthly active users. Facebook Tops One Billion Mobile Users, Messenger Reaches 200 Million Users. On Wednesday, Facebook announced that more than one billion users now access the social network on mobile devices every month.

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Social Media News Ticker: Tumblr Users Can Now Customize Blogs Via Mobile

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Twitter, Tumblr, Foursquare and Snapchat: Tumblr’s app update allows users to customize the way their blog looks on mobile. Twitter.

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Using the Twitter Small Business Planner: #SmallGoesBig

Devumi

First, we’ll be looking at the Twitter Small Business Planner app that was just announced this past week by Twitter. The Twitter Small Business Planner explained. The Twitter Small Business Planner app is currently available for iOS (both iPad and iPhone), as well as Android.

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. Facebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). Mobile News Feed.

Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques. Top Twitter trends for 2011. INFOGRAPHIC: The Mobile Advertising Ecosystem Explained.

Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper. Twitter.

The Complete Guide to TikTok Advertising for Marketers

Hootsuite

With over 800 million monthly active users, businesses can’t ignore TikTok advertising. Here’s your complete guide on how to advertise on TikTok. Who should advertise on TikTok? . How to advertise on TikTok. TikTok advertising best practices.

4 Examples of B2B Native Advertising

Oktopost

Yes, the ubiquitous native advertising companies Outbrain and Taboola are joining forces in order to better compete with Google and Facebook. More importantly, could this merger create new opportunities for B2B native advertising ? Native Advertising via Content Recommendation.

How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Facebook users are mobile.

Social Media News Ticker: Facebook Acquires LiveRail, Twitter Acquires Tap Commerce

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, and Vine: Facebook. Twitter. Is Twitter shopping finally here?

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