Webbiquity SMM

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257

Research Report Social Media CPM 257

Social Media Today

SEPTEMBER 17, 2020

With watch time of YouTube content on home TV screens rising, the platform has added some new ad tools to help advertisers reach more specific viewer segments.

YouTube 217

YouTube Tools Advertising Marketing 217

Jon Loomer

MARCH 8, 2022

We need to talk about the Pixel Event Setup Tool. The Event Setup Tool allows advertisers to add standard events for conversion tracking to their website without code, which is pretty great. I first wrote about the Event Setup Tool when it came out more than three years ago. That doesn’t make the tool worthless.

Eventful 196

Eventful Tools URL Issues 196

Social Media Today

OCTOBER 6, 2020

Google is launching new insights tools for advertisers to highlight key trends and market shifts, while it's also rolling out new automated campaign options.

Advertising 167

Advertising Campaign Google Trends 167

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. You’re likely more confused and frustrated about the state of advertising than you’ve been in some time. Even if you assume worst-case scenarios once the iOS 14 prompt goes live, advertisers are going to be just fine. Look, I get it.

Advertising 216

Advertising Facebook How To Privacy 216

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 128

Reputation Tools Brands How To 128

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. TikTok scheduling tools. TikTok analytics tools. If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone.

Tools 110

Tools HootSuite Marketing Analytics 110

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 91

Analysis Report Examples Tools 91

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Keyhole.co

MAY 12, 2023

Their undisputed secret lies in keyword monitoring tools. Post that, we’ll also review a couple of keyword monitoring tools that you can use right away. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks. But here’s the catch. What is keyword monitoring?

Tools 52

Tools Strategy Marketing Analysis 52

The Realtime Report

NOVEMBER 2, 2023

Multicultural & Inclusive Marketing: Why Retailers Must Embrace the Multicultural Majority America is on a fast march toward a multicultural majority, and businesses are challenged to develop the teams, tools, and strategies to adapt successfully. There are two marketing approaches businesses are utilizing to achieve this.

Retail 178

Retail CSR Marketing Yahoo 178

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Strategy 102

Strategy Sentiment Patterns Marketing 102

Jon Loomer

JANUARY 22, 2020

Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level. That will open the Inspect Tool’s various charts and graphs. Have you been using the Inspect Tool?

Tools 216

Tools Facebook Cost Overview 216

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. Therefore, it may not be surprising that 39% of businesses are looking at marketing automation to drive their demand-generation efforts. What is a Demand Generation Tool?

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

OCTOBER 28, 2021

Fortunately, powerful social selling tools are available that can help your B2B sales team give customers exactly what they want. In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert.

Tools 144

Tools B2B Price ROI 144

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Social Media Today

SEPTEMBER 26, 2019

LinkedIn has published a new overview of its Objective-Based Advertising options to help marketers get the most out of the tools

Publishing 158

Publishing Advertising LinkedIn Overview 158

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 129

Marketing How To Sample Samples 129

Social Media Marketing

OCTOBER 11, 2017

Advertising business through Facebook has risen as a popular model of internet marketing and advertisement. Apart from various online business entrepreneurs, Facebook is also implemented by many conventional organizations to market their products, services, and activities.

Tools 104

Tools Facebook Marketing Advertising 104

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

Strategy 126

Strategy Sentiment Marketing Analysis 126

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 1 Analytics Tool for Growth Beautiful reports. This might lead you to ask: so, what are the actionable metrics for social media marketing? Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Statistics 125

Statistics Influencer Strategy Marketing 125

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Examples 124

Examples Influencer Campaign Marketing 124

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. We had the self-serve ad tool and Power Editor before Ads Manager came along. Before that, you needed a third-party tool to do any website remarketing (FBX!).

Advertising 177

Advertising Metrics Cost Sentiment 177

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 131

Sentiment Marketing Analysis Loyalty 131

Ignite Social Media

MARCH 11, 2019

In this day and age, advertising on social media is practically a must if you want your target audience to see your brand message. With just under $24 billion in ad revenue in 2018, Facebook seems to be the basket that marketers have chosen to place all their eggs.

Advertising 112

Advertising Social Media Real Estate Facebook 112

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. Facebook continues to dominate the social space as a market leader.

Advertising 121

Advertising Facebook CPM Committee 121

agora pulse

JANUARY 3, 2019

So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? The challenge with B2B marketing on Facebook is that there are a bunch of tactics popping up every day. Let’s be clear— targeting store visits and catalog sales are almost completely useless for B2B marketers. It’s almost too good.

B2B 112

B2B Advertising Facebook Marketing 112

Sprout Social

OCTOBER 1, 2020

If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. How does advertising on social media work? Why run paid social media ads, anyway?

Advertising 145

Advertising Campaign Social Media How To 145

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

Team 107

Team Hubspot Marketing SMS 107

Social Media Marketing

SEPTEMBER 10, 2018

It has long been said that the generation of millennial in the first place is responsible for breaking up the foundations in the traditional marketing due to the habit of its digital technologies. These tendencies led to an active development of omnichannel marketing. looking for more guest post opportunities.

Tools 99

Tools Retail Marketing Virtual World 99

The Realtime Report

NOVEMBER 11, 2020

Marketing Platforms for Realtors that Generate Results. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies. To become a leading realtor in this competitive environment, you need to employ top-notch marketing strategies.

Real Estate 177

Real Estate Platform Marketing Notification 177

Awario

SEPTEMBER 8, 2022

The network understands its value for brands and businesses and offers a large number of tools to help you promote, advertise, and sell on Facebook. Some of them are there in the plain sight for you to take on right away, but some are hidden in Settings or simply not mentioned that much in the Facebook marketing community.

List 139

List Features Facebook Marketing 139

Hootsuite

FEBRUARY 23, 2023

Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting. Types of Facebook ads budgets Facebook ad budgets control the amount you spend on your advertising. Do you feel like your Facebook Ads budget is just a shot in the dark?

CPM 135

CPM Tools Facebook How To 135