Twist Image

FEBRUARY 4, 2013

When marketing professionals talk up the merits of digital marketing and/or social media, there is a common trend to regress back to the traditional metrics that advertisers have been leaning on for far too long. It's still fairly traditional, isn't it. We're wondering if people noticed, saw and cared about our messages.

Social Graph 110

Social Graph Sentiment Advertising Loyalty 110

Twist Image

FEBRUARY 8, 2013

The growth of content marketing and native advertising also validates this. So, Facebook, Twitter, YouTube , LinkedIn , etc. content marketing. facebook marketing. marketing creative. native advertising. online social network. paid advertising. social graph. social insight.

Social Graph 103

Social Graph Loyalty YouTube LinkedIn 103

Twist Image

APRIL 23, 2013

This type of scenario is being played out across the social media channels in getting followers and retweets on Twitter , views, subscribers and positive reviews on YouTube , receiving comments and sharing of blog posts and beyond. It''s not just about social media marketing, either. advertising. social graph.

Social Media 108

Social Media Tumblr Social Graph Apple 108

Twist Image

SEPTEMBER 20, 2011

It goes beyond my self-admitted social flaws (more on that here: The Gentle Art Of The Retweet ). A Blog post, a tweet, a video on YouTube. advertising. social graph. social media validation. youtube. Tweet too often. Tweet too little. We live in two second intervals. It's the new reality.

Twitter 94

Twitter Social Graph Case Study YouTube 94

Twist Image

JUNE 26, 2015

So, if brands are struggling with their advertising to drive business, and have turned to content, digital platforms, social media and mobile to better connect with an ever-evolving consumer, why do we have the expectation that traditional advertising on new media platforms will deliver the efficacy needed for businesses to evolve in the future?

Brands 40

Brands Retail Social Graph Repository 40

Twist Image

JUNE 19, 2015

It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. banner advertising.

Social Graph 40

Social Graph Adwords Metrics Curation 40

Laurel Papworth

JANUARY 23, 2017

Facebook Ads: Understanding the Facebook Framework (F8), Advertising platform(s) including Power Editor, Pixel retargeting. Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph?

Course 40

Course Facebook Social Graph URL 40

Convince & Convert

FEBRUARY 10, 2010

Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# I see how marketers would like this, but not sure all customers would appreciate being targeted like this.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. There are many ways to distribute and amplify your content: Social advertising. Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. There are many ways to distribute and amplify your content: Social advertising. Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Mapping the social graph. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. There are influencers on Twitter, Vine, YouTube, Pinterest and Instagram. There are many ways to distribute and amplify your content: Social advertising. Identifying audiences.

Klout 40

Klout Social Graph Influencer Training 40

Techipedia: Tamar Weinberg

MARCH 10, 2008

Lacy : The world of advertising is changing. Lacy : You view this as a social graph and you see this as a multi-decade process. Our marketing director has a tech background. As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us Zuckerberg : It’s part of a larger trend.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 150

Foursquare Analysis Consultant Mobile 150