Ignite Social Media

JANUARY 21, 2021

In the middle of 2020, Facebook began to raise the alarm on iOS updates and its impact on Facebook advertising. After the policy rollout, advertisers will only be able to optimize and report on up to eight (8) events per domain. What These Shifts Mean for Your Business. These events can be adjusted in Events Manager.

Advertising 180

Advertising Facebook Policies API 180

Ignite Social Media

AUGUST 19, 2020

Advertisers on social may find themselves with fewer insights and ways to target as third-party cookies get phased out. To learn more about the program, check out the Facebook Marketing Partners site. The post Growing Privacy Concerns Put Social Networks’ Targeting at Risk appeared first on Ignite Social Media Agency.

Social Networking 127

Social Networking Privacy API Apple 127

Oktopost

AUGUST 19, 2021

Julia Shullman, General Counsel & Chief Privacy Officer at TripleLift takes the hot seat today. Listen to the podcast: For more thought leadership on how data privacy regulation, GDPR and identity impact B2B business activities, check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn.

Privacy 62

Privacy Data B2B Apple 62

Ignite Social Media

FEBRUARY 13, 2024

Meanwhile, most advertisers like TurboTax and Dunkin’ completely ignored the opportunity to continue the conversation online. Some advertisers likely calculated that the time wasn’t worth it if they weren’t confident it would drive significant engagement. So why did brands miss the mark on social this year?

Analysis 157

Analysis Hashtag Sports eBook 157

Ignite Social Media

FEBRUARY 18, 2019

In the lush landscape of social networking sites, advertisers are left asking themselves which platform will reach their target audience while generating desired business results. Despite recent issues, Facebook advertising usage remains steady among digital buyers. Facebook continues to dominate the social space as a market leader.

Advertising 121

Advertising Facebook CPM Committee 121

Mindjumpers

JULY 19, 2010

During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users. During the last couple of years, Facebook’s default privacy settings have become more and more permissive – and often with great confusion to the users.

Privacy 185

Privacy Facebook Disqus Fashion 185

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Another issue is privacy.

Trends 147

Trends Strategy Marketing Authentication 147

Jon Loomer

OCTOBER 25, 2023

Some of you will read this and feel comfortable, knowing that these changes are unlikely to impact you since you’ve adjusted well to the evolution of Meta advertising so far. Tracking challenges related to iOS 14 and privacy changes impact remarketing. The typical advertiser will not understand the subtle differences.

Campaign 184

Campaign Advertising Privacy System 184

Jon Loomer

NOVEMBER 1, 2022

This is some of the best news advertisers have received in a while. So, for now, let’s discuss what has happened, how it impacts your advertising, and what it could mean. While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And it makes sense.

Privacy 207

Privacy Advertising Aggregator Report 207

Pixlee

JANUARY 30, 2020

Businesses are increasingly scrutinized on how they collect, store, secure, and share user data – and this impacts marketing teams very directly. As a GDPR validated compliant technology vendor, Pixlee holds consumer data privacy with high regard. How Does Consumer Data Privacy Affect Marketing?

Privacy 54

Privacy Data Widget Retail 54

Webbiquity SMM

JANUARY 11, 2013

If you were to do a Google search for some of the top social networking sites , you’ll almost certainly stumble across a news story concerning privacy issues with user data. After an intense user backlash and a decline in numbers, Instagram pledged to readjust its terms to tighten up privacy. Guest post by Athena Newton.

Social Networking 171

Social Networking Privacy Policies Foursquare 171

Sprout Social

JUNE 15, 2020

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. How does GDPR affect marketing on social media?

Social Media 132

Social Media Privacy Marketing Policies 132

Waxing UnLyrical

AUGUST 22, 2012

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. At least, that’s what I think.

Privacy 198

Privacy Facebook Apple Yahoo 198

Techipedia: Tamar Weinberg

SEPTEMBER 11, 2012

The recent proliferation of social media networks has increased awareness of online privacy issues. On the surface, some may feel that online privacy is only a concern for those attempting to hide their internet activities. Online privacy is an issue that impacts ALL of us. This could not be further from the truth.

Privacy 162

Privacy Activities Microsoft How To 162

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. It could make or break your advertising.

Advertising 168

Advertising Campaign Conversation Eventful 168

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

JUNE 4, 2019

Coming off the heels of the GDPR (General Data Protection Regulation), the California Consumer Privacy Act of 2018 is going live January 2020 and 10 other state based online-privacy based legislation are on the way. 2. Have you updated your company’s privacy page to alert consumers to your compliance?

Privacy 92

Privacy Marketing Data FAQ 92

Jon Loomer

APRIL 18, 2022

If you’re skeptical, you can check the ways that advertisers can target you based on interests, too. But, from the desktop app, go to… Settings & Privacy > Settings > Ads > Ad Settings > Categories used to reach you > Interest categories. I targeted interests that included some of the following: Advertising agency.

Study 203

Study Facebook Advertising Research 203

Forbes Social Media

OCTOBER 22, 2021

Shares of major tech companies fell after Snap earnings showed that Apple’s recent privacy changes will hurt advertising revenue for the likes of Facebook, Twitter and Google.

Google 99

Google Twitter Privacy Facebook 99

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Forbes Social Media

MARCH 5, 2021

Secure cloud storage firm pCloud looked at the new Apple privacy labels featured in the App Store, analyzing ‘Date used to Track You’, ‘Third Party Advertising’, and ‘Developer’s Advertising or Marketing’.

Data 143

Data Apple Privacy Advertising 143

Twist Image

MAY 16, 2011

You can't throw a rock and not hit a concern about privacy and the use of our data online. This is a huge concern because us Marketers have screwed it up so royally over the years. This will result in activities like targeting you with advertising or even leaking your usage to a third-party (like an advertiser or media company).

Privacy 104

Privacy Avatar Public Domain Advertising 104

Sherrilynne Starkie

JULY 19, 2014

Now advertisers have a new way to manage Facebook ads on the go. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app. This new service will be a boon to busy marketers.

Facebook 319

Facebook Mobile Privacy Advertising 319

Jon Loomer

SEPTEMBER 30, 2020

Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. Per Facebook : Digital privacy initiatives affecting multiple browsers will soon limit the ability of businesses to measure people’s interactions across domains and devices. How Will This Impact Your Advertising?

Facebook 212

Facebook Privacy Advertising Report 212

Buffer Social

MAY 8, 2018

That’s the penalty for failing to comply with the General Data Protection Regulation (GDPR), the EU’s new data privacy law. I’ll also cover several key things to note for social media marketing. Disclaimer : This is my personal understanding of the GDPR based on my research and only covers social media marketing.

Social Media 111

Social Media Marketing Privacy Policies 111

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. What is SMS marketing? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

SMS 108

SMS Strategy Marketing How To 108

Direct Marketing Observations

JANUARY 17, 2019

Now it’s about so many “other” things besides you and yet, in 2019, it still comes back to you, particularly when we have to synthesize the latest batch of Facebook data privacy breaches. In my opinion as soon as marketers came to the social media party en masse, the dynamics changed forever. OK, you get the picture.

Social Media 189

Social Media Marketing Social Networking Compete 189

Sherrilynne Starkie

OCTOBER 21, 2013

Ever consider a career in advertising? Recently the search company announced a change to its terms of service that will see the name and photographs of some users in advertising. This has been normal practice since the dawn of search and Internet advertising. Endorsement advertising is here to stay.

Google 265

Google Privacy Advertising Social Networking 265

Jon Loomer

APRIL 28, 2023

Let’s review how things were before, how things are now, and how this impacts advertising. For many advertisers, this won’t matter. But Meta is notorious for removing helpful features that a minority of advertisers used (see Inspect Tool and Conditional Formatting ). Privacy concerns. Why Does This Matter?

Tourism 199

Tourism Travel Advertising Privacy 199

Jon Loomer

OCTOBER 11, 2023

Meta advertising is nothing like it once was. The role of the advertiser has changed. Some advertisers have embraced this brave new world. Another turning point was iOS 14 and the movement towards greater online privacy generally. New tools and features have emerged. The strategies have evolved.

How To 190

How To Groups Groups Campaign 190

Jon Loomer

AUGUST 21, 2023

Agencies, consultants, and advertisers: This message is for you… I know you’re territorial. Chances are pretty darn good that your strategy and general approach are nearly identical to thousands of other advertisers. If we know anything about Meta advertising, it’s that what works today won’t work tomorrow.

CPC 144

CPC Advertising Campaign Eventful 144

Keyhole.co

NOVEMBER 8, 2023

These cover areas like data privacy, advertising, and intellectual property. Today, topics like data privacy are often making the news. Some regulations – such as data privacy and protection laws – have painful fines attached. When advertising on social media, you’ll collect a lot of useful data.

Social Media 52

Social Media Policies Guidelines Privacy 52

Sprout Social

DECEMBER 5, 2022

And connecting with your audience goes further than making sales—it builds community, which can save you advertising bucks in the future. And that can save you serious advertising costs—something your senior leaders will thank you for. Lack of privacy. Enables instant communication. Boosts transparency.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Jon Loomer

MARCH 28, 2018

In a very brief statement , Facebook announced that they will be shutting down Partner Categories (a way for advertisers to target users based on information provided by third parties) during the next six months. An example: A car dealership wants to reach people in the market for a car. Facebook matches it up to your profile.

Facebook 168

Facebook Advertising Privacy Retail 168

Sherrilynne Starkie

JANUARY 24, 2019

Each is absolutely filled with must-know news for PR and marketing and it provides a ton of insight into current issues and trends. As usual, Terry does an excellent job of explaining advertising insider practices for the layman. For Immediate Release #171: Ice Cream For Breakfast. This episode is no different.

Notification 230

Notification Privacy Issues Influencer 230

Socialized

AUGUST 26, 2017

Social media marketing for a business is a term you have probably heard of quite often. You may however not be sure of how you can use social media for marketing or even believe that you can get clients through it because social is just that, social-no business here. What is social media marketing? Acquiring marketing talent.

Social Media 100

Social Media Marketing Privacy Campaign 100