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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

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Social Sharing: The New Coffee Table Magazine Spread

Adam Sherk

This is a guest post from Mik Stroyberg of Issuu , a digital publishing platform for magazines, newspapers and catalogs. I love reading magazines, and I love my iPad because it lets me carry 8 million titles around in one lightweight device. The magazine symbolized an aspirational identity. Newsweek, a prominent U.S.

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iPad saves the Page Advertising Business

Buzz Marketing for Technology

I was just reading BtoB Magazine ’s latest issue and an article called Publishers pin hopes on iPad caught my attention enough to blog about it. According to the article Jason Snell the editor of IDG’s Macworld – is building an iPad application for his magazine with the promise of a digital version of his magazine on the iPad.

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Stereotyping of Online Advertising- From The Eyes of a Print Media Publisher

Atom Thought

Hello Friends, In this edition of the ‘Guest Post’ we have Bhavesh Thakor, Publisher of AutoCar -The cult magazine for car lovers across the world among other titles. This article delineates the quandrum and confusion of a print medium that is trying to now also break into the online medium. Bhavesh rightly raises a few.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 this would have included customer magazines, flyers or newsletters. When people see the term Paid Media they often think ‘advertising means huge budgets’ This is not necessarily true thanks to pay per click models which put advertising within reach for most organizations.

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The Church And State Of Advertising

Twist Image

When I first started publishing music magazines back in the nineties, I kept running into the question of ethics. We were a two-person operation back then and my job was not only handling all of the editorial content, but the advertising as well. Advertisers are constantly looking for ways to get their messages in front of you.

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What Type Of Advertising Has The Most Influence?

Twist Image

That true influence when it comes to advertising comes from channels that are more personal or more interactive. MediaPost ran a news item today titled, TV Advertising Most Influential , that would make any Digital Marketing professional raise an eyebrow (or two). Which type of advertising has the most impact on buying decision?