Ignite Social Media
FEBRUARY 17, 2020
A smaller group of highly engaged, enthusiastic fans is a better advocate for your brand than a large group of silent social media lurkers. As we’ve said before , the quality of followers is far more valuable than the quantity.
SocialFish
FEBRUARY 17, 2011
Genius advertising. It is easy to be a “lurker&# and yet learn a great deal from the community. While each outpost has its own core group of users, the lurkers or casual users are welcomed and encouraged in all activities. It seems a million miles off from THIS community, but there are striking similarities.
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Direct Marketing Observations
JUNE 15, 2010
We have talked a lot about digital natives, immigrants, early adopters, lurkers and what not, but there is another group I’ve been tinkering with that I can easily add to the mix. This is such a transcendent time isn’t it? I’ve been thinking a lot about how people use social networks and why. Hopscotchers.
Likeable
OCTOBER 15, 2019
From an ads perspective, the algorithm’s goal is to find the people most likely to take the action the advertiser wants at the most efficient cost, such as viewing a video, clicking a link, or buying a product. John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e.
Pam Moore
FEBRUARY 24, 2018
What About the Silent Lurkers? You don’t expect free advertising. You need to really think about this and come to an honest answer based on more data than simply throwing a dart at the Facebook organic algorithm target board. Would you say the same thing about a TV or radio commercial, industry magazine or email newsletter?
Waxing UnLyrical
AUGUST 7, 2015
’ Add to that the fact that the vast majority of content is consumed by people who can best be defined as ‘lurkers’ and people who never leave blog [comments]… measuring the efficacy of content by the number of comments received has never been effective. ” The ultimate goal of authoritative content.
Razor Social
NOVEMBER 29, 0002
Your audience typically grows gradually unless you use tools or paid advertisement to grow. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. For example, if you are media site you get paid for advertisements and more traffic means more money!
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