Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks. John Jiloty has more.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. ” — Social Media Today.
3 Reasons Why It’s Worth Paying For Social Media Advertising
The Realtime Report
FEBRUARY 9, 2017
3 Reasons Why It’s Worth Paying For Social Media Advertising. The majority of social media platforms offer their own advertising services, but it seems there are many businesses that do not believe it can benefit their business. Have a look at the three reasons below why it’s worth paying for advertising on the popular social media platforms.
Social Media and Procrastination
Saying It Social
OCTOBER 24, 2014
A look into why social media sites are the go-to destination for millennials procrastinating, and how businesses can take advantage of these habits. The post Social Media and Procrastination appeared first on.
Who Owns Social Media?
DECEMBER 17, 2015
When I received a master’s degree in social media in 2010, it was a pretty unique degree to obtain. Today, everyone is a social media expert (degree or not). Which begs the question, “who owns social in an organization?” Is it advertising agencies? To be effective, your social strategy should include insight from all of the above. PR firms?
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
Social Media is Complicated [Infographic]
MAY 18, 2012
As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it. ” Why do brands need help with this?
Why B2B Advertisers Need Facebook
JANUARY 9, 2017
Business-to-business advertisers have long prioritized search-engine marketing as their primary digital path to new customers. With at least one study now showing social media to be a top marketing channel for B2B companies, it’s time for advertisers to re-examine their lead-generation mix. For most B2B advertisers, we’re finding that Facebook generates exponentially more leads at a more efficient rate. No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. But guess what?
The Importance of Localized Branded Content on Social Media
DECEMBER 12, 2014
And do you take local context into consideration when creating Social Media content for your global brand? The popular social media platforms support this fact with a range of functions. Twitter lets brands geo-target organic tweets to specific countries through an application created in collaboration with Sprout Social. Facebook. So why not get started?!
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
What Social Media Means For Your Business in 2014/2015
OCTOBER 22, 2014
SOCIAL MEDIA is no longer a novelty , but a strong marketing tool for small and medium business owners. Businesses have definitely realized and experienced the power and importance of social media. Did you know that social networking is now the top Internet activity and people spend more time here daily than any other major Internet activity, including email?
Social Media Demographics to Inform a Better Segmentation Strategy
MARCH 6, 2017
In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. Each business has their own unique audience identity, but that segmentation might not pan across each social media network successfully.
Social Media is Going Corporate [Infographic]
JULY 3, 2012
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. Favorite social sites are Facebook (92%), Twitter (82%), LinkedIn (73%) and blogs (61%).
65 Terrific Social Media Infographics
JANUARY 30, 2011
Last year, I assembled a collection of 35 infographics that told the story of social media at that time. That post proved to be so popular that I wanted to update it, including images that are still relevant and adding newer visualizations that illustrate more recent knowledge and insights into the social Web. The History of Social Networking. How Women Use Social Media.
Snapchat Marketing & Advertising Demystified
Saying It Social
JANUARY 13, 2015
What you need to know about making the plunge as a business into the waters of Snapchat and the advertising and marketing options that the mobile app features to propel your company to success. The post Snapchat Marketing & Advertising Demystified appeared first on. Digital Marketing Snapchat Social Media Social Media Training Advertising marketing SnapChat social media
Don’t Make These 9 Social Media Marketing Mistakes
NOVEMBER 8, 2014
Social media marketing should be part of your strategy. Social networking is the most popular online activity, so it makes sense for businesses to try to engage that audience in an attempt to increase sales. But even large corporations with top-notch marketing departments make mistakes when it comes to leveraging social media. Follow her on Twitter at @pamdyer.
Top 9 LinkedIn Social Media Marketing Groups
OCTOBER 12, 2015
Here is a list of my nine favorite LinkedIn social media marketing groups that I think you’ll enjoy too. They’re great places to solicit and share social media marketing advice! Social Media Marketing. Description: This is the largest and most active social media marketing group on LinkedIn and it includes 20 subgroups for special interests.
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. We want programmatic advertising—even if we’re not sure what that is. Social media benefits are unclear.
Social Media Marketing Tips For 2017
The Realtime Report
FEBRUARY 11, 2017
Social Media Marketing Tips For 2017. Social media marketing, in general, is huge. But, as with everything online, social media marketing is evolving and changing all the time. Here are some great tips to make sure you’re using social media marketing to its fullest potential in 2017. Live Video. This looks set to rise to 43% in 2017. Sales.
How to Get Started with Social Media Advertising
FEBRUARY 5, 2011
So many social media options, so little time. The rapid rise of social media has allowed skillful individuals to reach thousands of others at little or no cost other than manpower and wit. However, as more and more people join the social media movement, it no longer takes just manpower and wit to win the attention of social media users.
15 New Facebook Advertising Statistics
Convince & Convert
SEPTEMBER 22, 2014
Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform. Read the whole entry. »
The Truth About How Often to Post in Social Media
Convince & Convert
FEBRUARY 15, 2017
How often should I post to social media? You could fill Tom Brady’s trophy case with the amount of research that has been conducted on social media posting frequency. did a piece of social content get, and what happens to those baseline results when the frequency of publication goes up, or down? In social media, the algorithm is the most important customer.
36 Sensational Social Media Stats and Facts
DECEMBER 1, 2015
Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Social is for customer service.
The Difference Between PR and Advertising
FEBRUARY 8, 2012
But he’s wrong about the difference between advertising and PR. He started off the description of the differences between advertising and PR so well: I believe far too many chief executives officers of the country’s fastest-growing companies have no real clue how truly multi-faceted and more powerful public relations is than its marketing counterparts. column. I like him.
How to Identify Your Social Media Influencers
MARCH 8, 2017
If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.
Social Advertising: Growth of Native Ads To Outpace Display
The Realtime Report
NOVEMBER 26, 2012
Spending on paid social media advertising will reach $4.6 For the first time, the report broke out spending on native social advertising vs. display social advertising ( Adweek ). Native ads running on social media sites (ex. Local social media advertising in the U.S. billion this year, while growing to $3.85
Social Media Checklist: Planning for a Very Social New Year
NOVEMBER 6, 2014
We still have plenty of time to come up with some fabulous ideas for improving what we do in our communications, especially in social. This social media checklist isn’t designed to tell you everything you need to do in the new year. Social Media Checklist for the New Year Check : Did I dig deep into my 2014 analytics ? What about earned media? Well I do.
Advertising Is Not Content Marketing
OCTOBER 2, 2013
And Content Marketing is not Advertising. If you’ve got an engaged social media presence start looking at who those people are. Look through your social media engagements for issues people are having and help them resolve the issue. Social Media Tips and Tricks Content Marketing We get it all the time. Here’s the thing. Lose-lose.
The 10 Greatest Social Media Advertising Tips for Content Marketers
JULY 6, 2016
Let’s start with the bad news first. It’s tougher than ever to get your content… Read More.
Social Media Updates: May
JUNE 4, 2016
After the slow month of April, May seems to be back on track with every other fast-paced, exciting month in the world of social media. Twitter Opens Audience Platform Worldwide: Twitter now allows advertisers to extend their campaigns to all 800,000 million visitors around the world, across the Twitter website or any of the many websites and mobile apps. PLUS A HUGE TIP!
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Your company participates in social media and you often share the work your organization does on your personal social networks. Many obliged the request on their personal social networks, but didn’t disclose PlayStation was a client. It’s a scary place—the social networks. Following are the things you can do: Social media policy. Always.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? Too often they are chasing shiny objects, have a deep rooted fear of missing out and end up wasting cycle after cycle on social networks, technology and tactics that simply are not even appropriate for their business. We must ask WHY. iTunes.
35 Great Social Media Infographics
MARCH 3, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact 35 Great Social Media Infographics by Pam Dyer on March 3, 2010 Share Here’s a collection of terrific social media infographics that might come in handy. The Social Engagement Spectrum 2. The Social Media Effect 4. Social Marketing Compass 5. Anyone?
14 Tweetable Reasons to Include Facebook Advertising in your Marketing Plan
SEPTEMBER 23, 2015
Categories: Social Media Marketing Tags: facebook ads , Facebook Advertising , facebook marketing , facebook statistics , Social Media Marketing Almost every type of business can benefit from a solid Facebook advertising strategy. Social Media Marketing facebook ads Facebook Advertising facebook marketing facebook statistics
5 Tips for Social Media Advertising During the Election Season
Ignite Social Media
SEPTEMBER 27, 2016
Its only September and I’m sure you’re already sick of the political madness that has taken over your social feeds. When it comes to advertising on Facebook, Twitter and the other social platforms during this crazy time, we have a few suggestions on how to make sure your content is front and center. Many of the social ad platforms serve ads through an auction based system.
Can Publicly-Traded Social Media Companies Survive?
JULY 29, 2012
Social media companies, like Facebook, who choose to trade on the exchanges are going to have to walk a fine line between serving their members and their shareholders. Heck, Bono was a huge pre-IPO investor in Facebook but still isn’t an active participant in the social space. As a social network, LinkedIn focuses on the business of business. One simple word.
List of 8 Social Media Anti Advertising Ads
JANUARY 11, 2012
What happens when the consumer fights back against the advertiser (using social media channels)? It takes a quite a lot of passion and commitment to shift the consumer from almost passive snippy media snacks like status updates to spending their weekend creating full blown anti ads. If you want more information try: Wikipedia – Parody Advertisements.
How NOT to Run Your Social Media
JUNE 25, 2014
Social media is a great tool for engaging with consumers. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes.
Managing Social Media Campaigns
MARCH 5, 2013
Social media marketing has become the third most popular form marketing as of 2013. Needless to say, it will only gain more popularity as social media marketing campaigns are far less expensive to create and maintain than traditional advertising campaigns. Creating a social media campaign is not a one time event. takes creative thinking and money.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.