Marketing Automation, Set It and Forget It
JULY 26, 2012
You may even be sophisticated enough to break down your list by sales group, product, region, or industry. That process is generally called “lead nurturing,” which is a popular buzzword in the industry. Segment customers by title, location, sales history, advertising referral source, website content browsed, or any other data point that is important to you. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns.