The Social Media Incubator

JANUARY 24, 2014

An obvious reason to why these sites are increasing advertising is easy: results. Facebook was expected to make nearly $1 billion in mobile ad revenue in 2013, and mobile Twitter users were 53 percent more likely to recall seeing an ad than average users. But which social media site might be best for advertisers?

Advertising 114

Advertising Mobile ROI Project 114

Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90

Mobile Engagement Organization Video 90

Likeable

AUGUST 13, 2019

TikTok, the short-form mobile video app that’s popular among Gen Z , is rapidly growing its incredibly young user base and marketers have been waiting for the platform to offer advertising options. However, the use of this format is limited to one advertiser per day. Biddable Ads. Hashtag Challenge. million U.S.

Advertising 93

Advertising CPM UGC API 93

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? It’s a bit of a tricky one to answer because boosted posts are technically a form of social advertising. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Oktopost

JANUARY 13, 2020

Nowhere is this more true than in B2B marketing, where buyers aren’t (as) swept up by trends and viral ads. The reason being, that industry publications are rife with advertisement, which makes it hard to judge a real review from one a vendor paid for. This presents B2B marketers with a new playground.

B2B 119

B2B Advertising Campaign Statistics 119

Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Can someone please tell me why this is the fault of Facebook if a publisher chooses to be irresponsible in their due diligence and accept money from fraud advertisers? Current state of Facebook marketing 2018.

Feed 167

Feed Feedly News Facebook 167

Keyhole.co

FEBRUARY 9, 2024

Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform.

Strategy 52

Strategy Facebook Marketing Groups 52

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Here’s an important note for non-U.S.

Advertising 129

Advertising Features Facebook CPA 129

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 132

Advertising Marketing How To Education 132

Sherrilynne Starkie

OCTOBER 15, 2018

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. this is the integraged digital media framework I use with my clients, no matter the challenge.

Marketing 199

Marketing Syndication Adwords Social Media 199

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Keep in mind we all start in the same place and that’s at ZERO!

B2B 279

B2B Marketing Mobile CPM 279

Twist Image

JANUARY 16, 2015

Mobile ads are not Internet ads. Mobile ads are not like other ads. Marketers can say whatever they want about advertising. As a consumer, how often have you clicked on a mobile ad. As a marketer, my gut reaction is always the same: "whoops. As a marketer, my gut reaction is always the same: "whoops.

Mobile 40

Mobile Advertising How To Analytics 40

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart’s “mobile-ad blitz” ran for 72 hours. Walmart’s “mobile-ad blitz” ran for 72 hours. The results, according to The Wall Street Journal, were “mixed.”

Mobile 149

Mobile Team Retail Journal 149

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram.

Instagram 107

Instagram Facebook Marketing Features 107

Small Business Mavericks

SEPTEMBER 10, 2013

Social media advertising is a sweet blend of pay per click advertising and social media. Business Insider recently observed that both Facebook and Twitter have surpassed the 50% revenue mark from mobile users. That’s not surprising given that mobile usage is going up by the day. Are you going to join the movement?

Advertising 98

Advertising Social Media Patterns Mobile 98

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. While TikTok’s entertainment value is high, it also presents opportunities for marketers in 2022. Here’s why: Of TikTok’s 1.1

Trends 147

Trends Strategy Marketing Authentication 147

Jon Loomer

MAY 3, 2022

Unfortunately, the test was so limited that most people (marketers and podcasters included) have no idea what this means. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices.

Facebook 204

Facebook RSS Aggregator Mobile 204

Jon Loomer

SEPTEMBER 18, 2023

The classic example is in your mobile Facebook news feed. You have the ability to control whether ads are shown on mobile or desktop (all devices by default). You have the ability to control whether ads are shown on mobile or desktop (all devices by default). Placements are selected within the ad set.

Feed 176

Feed Feedly Real Estate Instagram 176

Webbiquity SMM

DECEMBER 22, 2015

Since Facebook unveiled its advertising options for businesses, the ads have grown substantially. From short ads along the right pane to full newsfeed ads, the platform continues to expand its advertising opportunities, giving business new and exciting ways to reach their audiences. Image credit: Revinate. Carousel ads.

Advertising 100

Advertising Features Facebook URL 100

agora pulse

DECEMBER 1, 2016

What’s the best way to engage mobile users on Facebook with sponsored content? Use at least one the following five Facebook ad types to improve mobile engagement and effortlessly build trust with your brand. I’ve tested these all personally. Canvas Ads. Facebook Audience Overlap. Retargeting.

Mobile 60

Mobile Types Engagement Facebook 60

Buffer Social

NOVEMBER 27, 2018

Not to mention, it also played a pivotal role in Facebook’s march to advertising dominance. From making the status composer default to the camera to encourage Story creation on mobile, to adding Story preview tiles to the top of the feed, Facebook is constantly running tests and experiments to familiarise more of its user base with Stories.

Feed 111

Feed Feedly News Facebook 111

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook advertising stats. 96% of Facebook users access it on mobile.

CPC 111

CPC Facebook Marketing Advertising 111

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. AMP leads mobile publishing. Post by Anna Rodriguez.

Mobile 60

Mobile Content Open Source Apple 60

Jon Loomer

NOVEMBER 14, 2021

It’s likely that this is functionality that is coming, but Facebook does not intend for advertisers to promote podcast content at this time. Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. So, we’ll select mobile only.

Facebook 209

Facebook Report Campaign Apple 209

Jon Loomer

FEBRUARY 25, 2021

Privacy as the goal, advertising will suddenly seem very “different” to users. When the iOS 14 ATT prompt rolls out to all users in “early Spring,” they will be given two options: 1) Allow the app to track your activity across apps and websites to provide personalized advertising or 2) Don’t allow tracking.

Privacy 164

Privacy Advertising Facebook Mobile 164

Likeable

JANUARY 23, 2019

As marketers, it’s imperative to stay up to date on the latest trends and research in order to know how to adjust strategies or where to shift budgets. US marketers are expected to spend $32.18 billion on social advertising this year, with $9.82 billion being spent on social video advertising.

Statistics 92

Statistics Social Media Marketing Instagram 92

Ignite Social Media

FEBRUARY 15, 2019

With more and more advertisers tapping into Pinterest, read on to discover five ways to craft a picture-perfect strategy. The early bird may get the worm, but when it comes to Pinterest, it’s the early marketer that gets the sale. Optimize for Mobile. According to Pinterest, 80% of Pinners use the mobile app.

Mobile 151

Mobile Class Feed Feedly 151

Techipedia: Tamar Weinberg

MARCH 20, 2012

So you think your business is ready to get into paid advertising channels? There is some teeny-tiny value in every impression that your advertising gets and pretty substantial value in every click, even the non-converting ones. The following is a guest post from Susan Waldes , Senior SEM Manager at PPC Associates.

Advertising 172

Advertising Questions CPA ROI 172

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. It’s the progress of mobile technology and the ease with which people can shoot footage on their phones and then upload it to the Internet is incredible. YouTube and You Tube Advertising. Why the explosion of video content?

Video 133

Video Marketing Vimeo YouTube 133

Hootsuite

DECEMBER 20, 2019

Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. Between July and September in 2019, Facebook advertising growth rate was 0.4%. All the more reason to brush up your Facebook marketing skills. Almost 75% of U.S.

Social Media 111

Social Media Facebook Marketing HootSuite 111

Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets. Why Video Marketing Is Under-Used.

Video 70

Video Marketing Case Study Mobile 70

Jon Loomer

JANUARY 12, 2020

Facebook recommends square link thumbnail images for all of the feeds: Mobile News Feed. Mobile Marketplace Feed. As you can imagine, advertisers could abuse that. The impulse is to create your ad for the news feed. You know that other placements exist. But, you just assume it will look fine in those cases, too. Instagram Feed.

Facebook 172

Facebook Aggregator Meme URL 172

Ignite Social Media

NOVEMBER 2, 2020

For example, Influencer Marketing Hub notes that “for Instagram influencers who already have a following on the app, Reels might be a better option than TikTok where it can be harder to gain and maintain traction.” For brands looking to grow their social media advertising on Facebook and Instagram, this is a great opportunity.

Instagram 179

Instagram Brands Sports Feed 179

Sprout Social

JULY 30, 2018

Maybe you share pieces of your blog content with quality images and organize them by topic (marketing or sales, etc). Pinterest Advertising Ad Types. There are several ways of advertising on Pinterest. This is beneficial for anyone selling a new mobile game or application. How to Advertise on Pinterest.

Advertising 84

Advertising Embedding CPC Types 84

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. The marketing strategy must be relevant and timely while meeting the customer’s individual needs. A few statistics….

SMS 187

SMS Strategy Marketing Discount 187

Hootsuite

AUGUST 15, 2022

Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Every store, whether brick and mortar or eCommerce, are advertising deals. Don’t let planning your Black Friday marketing strategy frustrate you. Don’t let planning your Black Friday marketing strategy frustrate you.

Strategy 101

Strategy Discount Marketing Retail 101

Ignite Social Media

AUGUST 16, 2018

Pinterest began testing video ads that take up the entire width of a user’s mobile device – Promoted Video at max width – in early June. This week, the ad unit debuted to all advertisers on the platform. Stick To Mobile. Currently, 85% of all Pinterest searches happen on mobile. Keep It Concise.

Video 79

Video Real Estate How To Mobile 79